Eight suggestions for SEO to create a personal brand

Absrtact: If you have a good personal brand influence in the SEO industry, this will be of great benefit to your career. But how do we build our own personal brand? Robin summed up the following eight suggestions based on his experience, hoping to

If you have a good personal brand influence in the SEO industry, this will be of great benefit to your career. But how do we build our own personal brand? Robin summed up the following eight suggestions based on his experience, hoping to help.

1: Carefully prepared a personal photo

This photo will be used for your active Internet platform sites, such as personal blogs, forums, microblogs, and columns. If you are using a screenshot of a QQ video or a low pixel camera to prepare this picture, I advise you to stop.

Personal image Photos can be professional photographic photographs, can also be life photos, and even cartoon images can also be.

Three major principles of photo selection:

• Photo pixel clear;

* Half a good, portrait-oriented, facial recognition, the background can not be distracting;

• Sunny Health, affinity, with a smile.

2: Identify individual brand name

It can be a personal name, such as a Lou, or an English name, such as a Zac, and if you want to use a web name, it should be short and meaningful, like a white raven. As for "Beijing Seo", "Akha NI million 哖", "SEO lamb", and so on do not use.

Personal brand name, must be easy to remember, unique, personality and strong relevance.

3: A concise and powerful personal introduction

In writing a personal profile, the most important thing is to explain what they have done in the past years, involving a number of practical cases on the use of digital. In addition, you really want to write about what kind of organization you are in, and think carefully about it, such as the XX Association, which in many cases will not give you any extra points.

But will I be able to tell you the secret of a lot of companies ' attention to the SEOVIP training I've been hosting in Robin?

4: Do a good job of personal blog management

The operation of a personal blog is an ongoing process, not five minutes of heat.

First of all, please refer to Baidu Search Engine Optimization Guide To do a good job on the basis of personal blog site optimization work, do not overly optimize, otherwise the consequences are very serious. If someone in Baidu search your personal brand keywords, did not find your blog, this is very embarrassing things. Just like the last www.seovip.cn was Baidu down right, I have suffered a lot of SEO peer ridicule, although this is the Baidu strategy accidental injury.

Next, the recommendations for content release are as follows:

• Original, must be original, rather 10 days to release an original article, not one day to publish 10 articles reprinted;

• The content of the blog is focused on the search field, which can be extended to the network marketing, appropriate to personal life;

• The article concise and powerful, do not say nonsense, style like people;

• A unique and incisive view that leaves the reader impressed.

Of course, if you do not have the means to original so many articles, a modest reprint and add some personal views of the comments of this practice is also possible. However, in the process of reproducing the article, it is important to give the original author's copyright to the minimum of respect, which includes the preservation of the original text of the information and link integrity, and pointed out the original link to the text of the address. Otherwise, your reprint is tantamount to stealing.

Reprint the article process is easiest to see a person's character, I am disdain and the thief for friends. Before you are ready to reprint an article, put yourself in your shoes and think, will your blog readers have similar thoughts like mine?

5: The power of the platform

The beginning of blog creation, if you do not have the resources available, the site is almost no traffic. At this point, you need to be active on a number of platforms that have already gathered a lot of popularity.

Specific recommendations are as follows:

• Go to the Internet science and technology sites to create personal columns, their blog posts synchronized past;

• Go to well-known SEO forums (such as Baidu Webmaster Forum, seowhy Forum, BSG Forum) to participate in interaction, help others to solve puzzles, and share their experience;

• Go to a number of well-known question and answer communities (such as know, Baidu, search and ask) to help people answer SEO questions.

6: Using microblogging platform to interact with industry celebrities

The biggest advantage of the microblogging platform is that it brings you closer to the industry celebrities.

I remember saying that your success depends on who you are with. Just think, if you have the opportunity to talk to Zac, but also to interact on the microblog, this will make other people to your admiration.

But, whether with the other party, this is a technical live, not everyone can do, after all, everyone's EQ different.

7: Actively participate in the industry party

According to my past experience, two people in the online exchange for 30 days, but also less than the line to meet to eat a meal, because below the line of the exchange is more authentic, fuller and more thorough. If you have time, you might as well go to the industry party.

Of course, attending industry gatherings, which have economic inputs (such as ticket costs, travel to and from different places), are nothing compared to broadening horizons and networking.

Here, Robin gives some advice to participants:

• Before the meeting, prepare your own business cards, and think about how to introduce yourself will make the other person impressed;

• Go to the meeting with questions and expect to exchange business cards or communicate with the speakers, which will give you more specific purpose;

• In the Conference site, you should actively exchange business cards with others, a lot of exchanges, with people who feel valuable to establish contact.

• Do not expect to solve your problem by sharing a few 10 minutes with your speakers, and to show yourself and expand your network is the core.

• I recommend to participate in the SEO industry party is the Baidu Webmaster platform organization activities and Madcon Congress.

8: Power to share

Sharing is the best marketing, I do not know whether you agree with this view.

Before you get ready to do one thing, forget about advertising, do you have to think about the value of the thing and help others? If the answer is yes, then do it firmly, and continue to do it. In time, you will see how amazing the power of sharing is.