Enterprise Construction website Are you really ready?

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Enterprise Construction website Are you ready? Perhaps the network company will tell you to prepare what logo, propaganda language, company profile, contact method, product and so on half a month time website is good, but as the enterprise boss of you, really ready for the enterprise construction site? Maybe you'll tell me, to the internet company, They can do everything well. It is dangerous to give all the construction sites to the Internet companies.

The following is an in-depth analysis of this issue to explain the enterprise construction site needs to do those preparatory work.

The first enterprise constructs the website to do what? What is the purpose of building a website?

I have a case to illustrate the problem. The purpose of the general SME Construction website is to have the façade of each enterprise on the network, the propaganda company, the sale product, then the localization is sells the product. Then in the Web site production network companies consider more is the site's search volume, exposure rate, conversion rate. and large enterprises or groups of enterprises they build the purpose of the site is different from small and medium-sized enterprises, they make the site is not the positioning of sales products, their positioning to establish a network of corporate image to reflect the corporate culture, leading the concept of consumption on the basis of propaganda company. Then in the Web site production network companies to consider more is the site's corporate culture display, product concept and rendering, as well as the embodiment of the size of the company. It is not difficult to find the location of Web site construction, the value of a site is how important.

Second, on the basis of positioning, enterprises should participate as far as possible in the site planning and design.

The quality of website planning and design directly affects the effect of user experience, ranking effect and maintenance efficiency and speed of website maintenance personnel, secondly, the function of enterprise website should be considered. Tencent can be in the Chinese instant messaging industry Rio Tinto warlords, the only lead from the user experience in the QQ from the perspective of customers, greatly facilitate the use of users.

Third Enterprise construction site do not blindly price, should be considered cost-effective.

Enterprises to build stations do not blindly price, but should consider cost-effective. Because the enterprise itself does not understand the Web site production inside the water. Because you are not technicians, as the saying goes, "A penny, a penny" here can reflect the incisively and vividly. Business staff in order to complete the task and get a commission, promised the website production, but the price down half, production will be halved, the final result is the enterprise will pay more.

Enterprise IV should consider the site to maintain a number of incentives and systems.

Half a month site handover to the company, but the site is after all a tool, how to let this tool to play its due energy, it is necessary maintenance to be responsible for the operation of the site. Just as the advertising flyer is made, it needs to be worked out to get a flyer to be distributed to the target customers. Website maintenance is the most basic site content maintenance, then where does the content come from? Has the enterprise considered the problem? If the enterprise simply think that the site is finished, the network publicity to do in place, the product can be sold, then it is tantamount to spending money to buy a lot of not distributed out of the leaflet. No effect at all.

Here can give you a proposal, the source of content can be through the company's development system by various departments to write a certain amount of manuscript, or the company can through incentives to mobilize the enthusiasm of staff contributions. So the content of the site to solve the problem.

Enterprise should be prepared to consider the integration of online marketing

Website maintenance to a certain time, if you want to play his role and effect, it must be integrated offline marketing, let it have the marketing potential energy burst out. But this kind of compound talented person, the present China already serious shortage, therefore the enterprise can only educate itself.

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