Estimate the amount of traffic you get from SEO rankings

Summary: Often hear friends say: My ranking up, how no flow? Hard to optimize the rankings, in the end found themselves to get very little. This is the most painful thing in the world. In fact, everything can be precautionary

Often hear friends say: My ranking up, how no flow? Hard to optimize the rankings, in the end found themselves to get very little. This is the most painful thing in the world.

In fact, everything can be prevented in the bud. If you know beforehand how much traffic your site will bring to your website. Many, or so little, you can avoid wasting time on meaningless keywords.

Let's take a look at the first page of Google's click map:

As we can see, most of the search clicks are on the first page, and the hits from the first to the tenth place fall in descending order.

We start with the first step: Analyzing keyword Search volume

Let's assume an example, if you are a nationally renowned clothing wholesaler, in the past few years, you work very hard, and now your target keyword "clothing wholesale" ranked 10th place.

Through Google's AdWords keyword tool, you will see: The key word "clothing wholesale" each month in the global search volume is 201000.

Here's a question to note, if your business is a global brand, then you should use the global monthly search volume, if your business scope is a certain region of the country, then you should choose the region's monthly search volume.

Let's go back to the top of Google's first page of the click Distribution, in simple logic, "clothing wholesale" The keyword of the global search volume is 201000 (assuming you are doing the international market), now we ranked 10th, then we get the number of clicks should be 201000 x 0.0255 = 5126, right.

Then you do not reconciled, you work overtime, hard to do links for several months, too good, your "clothing wholesale" finally climbed to the 1th place.

We are now to calculate, the 1th number of clicks is 201000 x 0.5636=113283, this is a great progress, 1th and 10th full difference of 108,158 traffic.

Perhaps later your ranking dropped to the 3rd and 6th, the 3rd number of clicks is 19738, the 6th number of clicks is 6572, the difference between the two 13166.

Maybe you think it's too easy, the analysis should end here, not necessarily.

According to the ideal situation, the above data is correct. But nothing can be perfect, we know that the above data is not true, there is a distance from the reality.

We need to add some wastage factors, such as the advertising on the right side of the search engine and other reasons, according to official statistics, the loss should be 30%.

So, we are in the further analysis, the 1th time is 201000 x 0.5636 x 70%=79298, rather than the original 113283.

Now do you know how to estimate the flow of your future keywords? If you do Baidu, the analysis process is similar. If you have any questions, please leave a message below.

Source: Dikgo | Http://www.dikgo.com/seo/558.html