Experience of e-commerce students in a college

Open Shop Online has not been fresh, from the beginning to be regarded as a do not do, to the present from the birth of many business elite. Open shop on the Internet because the threshold is low, time is free, become one of the ways of entrepreneurship, especially college students. On May 16, Taobao Entrepreneurship Forum, "network business to promote employment ——— successful Entrepreneurship Forum", experts pointed out that although the network retail development in China quickly, but for the eager people, especially college students, online shop still need to pay attention to some problems.

In the 2004, normal Zhuhai campus, often can see a student riding a bicycle shuttle between the classroom and dormitory, the car with towels, bath caps and other daily necessities. Wang Tao said that he is using the campus network trading platform to start a business.

The school market is limited, Wang Tao turned his eyes to the network, when online shopping in China just have signs. But Wang Tao is very optimistic about its future: foreign online shopping has become an important way for people, domestic in a few years will also be rapid development. He decided to abandon school and enter Taobao. Changes in the mode of operation, he has adjusted the supply, positioning for white-collar use of high-grade skin care products, and the use of Zhuhai's proximity to Hong Kong, Macao's advantages, the weekly to Hong Kong and Macao to pick up goods, with regional spreads to obtain profits. This does not pressure funds, low input online purchasing way to make Wang Tao earned the first bucket of gold. He has played the "Macao purchase" signs also used to date.

"Online shop than the entity more stringent requirements of integrity and service standards." Require entrepreneurs to have a more distant vision, a broader mind and a stronger will. "Because the entity facing the competition is only a region, and the shop is facing tens of thousands of nearly the same level of competition, consumers can arbitrarily choose their own feel quality, service-class shops." ”

"To survive and grow in many stores, product quality is the primary factor." Prices, services and marketing are also essential. "Initially on the internet to do sales, Wang Tao has to win customers and hard spell price, fight black and blue." Gradually he realized that prices do not have the bottom line, rather than price, better to do their own. Through the difficult low profit for the credibility stage, he began to focus on marketing methods and services.

In order to make the customer understand the product clearly, Wang Tao has attached the photo of the invoice and used feedback after each product photo and description. New arrival, will be sent to the old customers trial installed, customer birthday email or greeting card ...

"There was a man who bought a bottle of perfume as a Valentine's Day gift for his girlfriend." He is in Shanghai, his girlfriend is in Zhuhai district. Because express delay delivery time, the guests want to give up buying, I immediately decided to take the bus. He also paid for a bouquet of roses and sent it to his girlfriend's hands, and said it was her boyfriend's heart. This business has not only achieved a good marriage, I also have two loyal customers, they also bring friends to buy. "Wang Tao said, is relying on this long-term quality assurance and service reputation, brought about by the geometric growth of customers."

At present in Wang Tao's Buyeasy shop, Macao purchasing products have less than 10%. After the establishment of the standardized operation, Wang Tao has more with international brands in the domestic level of agents and even international agents to ensure quality at the same time to obtain a lower price. Wang Tao revealed that the company's annual turnover of 20 million, the profit of 20%-30%. Next plan to do their own skincare brand, wholesale, retail at the same time, "we must develop into a cobweb-style sales model, the world." ”

I am a tertiary college in Guangdong province, 08-class E-commerce students. March 13, 2008 officially in Taobao has its own shops, into Taobao this "magical world." E-commerce in China's development by leaps and bounds, especially Consumer-to-consumer, in China, there are 2 times in the "Spring" of E-commerce is a period of non-classic, the other is the current global economic crisis. I personally engaged in local specialty industries, I hope to have a lot of interested friends to communicate with me. The following is my shop for more than a year summed up a little bit of experience, I hope to be able to help!

1, open Shop The most important thing is to find a good potential for the baby and stable sourcing

I have sold in the shop in our county's handicrafts Yuxian paper-cut, game point cards, flying grams of sports shoes, such as sportswear, have tried unsuccessfully to end. The consumer groups of crafts are limited after all, and the consumer of online shopping age is generally young; Game point Card is to find the source is very difficult, the other is through my long-term observation, this industry fraud too much, a small profit; Flying sneakers and sportswear are not too good to do, after all, they are a college student, It is not possible to use a large amount of money to direct purchase, and the same style of things different size, but also need to have every number, so the investment is very large, of course, this is only for my poor students. After my long-term observation and practice, finally found that local native products this industry has a potential for development, 21st century, people pay more and more attention to health, green, the original ecological food! Local native products are very distinctive, so the market is very large, and the product, the life cycle is relatively long, there is no popular or not. People riding horses looking for donkeys, and I firmly believe that I ride a horse!

I personally think that open shop industry, should not choose a start-up industry, it is best not to choose the competition has been white-hot words of the industry. The best choice has been successfully through the industry generation period, in the development period, is our best opportunity.