Summary: As the saying goes, there is no knife. I have had two years of optimization experience. Also after several times site revision and site punishment. For us to optimize the number of people hit the biggest is the decline in the rankings, followed by the site is a collection of constantly
As the saying goes, there is no knife. I have had two years of optimization experience. Also after several times site revision and site punishment. For us to optimize the number of people hit the biggest is the decline in the rankings, followed by the site is reduced, because we know that if not included on the rankings do not talk about traffic. And the author has experienced a number of sites included a sharp decline in the situation, and everything has its reasons, only to find these reasons to truly survive this unfortunate. So is the inclusion of the reduction means that your site has been punished? In fact, there are many times because we do not have the details of the site to cause. Then the author today will be their own experience to share three of the causes of the site included a sharp reduction.
The image above is the author's site in the near phase of the collection of a sharp reduction in the picture.
Reason one: The space of the site is unstable
I think all the webmaster should know if the space is not stable, often not open words for the site caused by the negative impact of how big. On the inclusion of this issue, if your site instability can not be opened, will lead to search engines do not normally be included crawling. And the frequent inability to open will reduce the site in the eyes of the search engine trust. As the author of the site of this server problems, resulting in the inability to access, happened to be in the Baidu search for a big update, this problem led to the author's site included was dropped bad, after a very regret did not select the server to work hard.
Reason two: The site's outside the chain of rapid decline
Outside the chain can affect the ranking of a site and the weight of the high and low, this is also every webmaster know. Site is included in the drop and the site of the chain fluctuations can not take off the relationship. The main reason may be because the quality of the chain is too low, resulting in the promotion of inclusion, there is a sharp drop in the chain will also lead to the fall included. I have also encountered this problem, because I have a cooking site, site has a lot of cooking experience, so I choose Baidu Experience Platform for the construction of the chain, when the author worked hard in the platform after one months of outside the chain, Nightmare has come, my Baidu experience account was sealed, and its upper chain is also deleted , the rapid decline of the chain, the ultimate implication is that the site included also lowered. The reason is because the chain is like a search engine into our site of a portal, and if these entrances to the rapid decline, then the search engine will naturally reduce the site and the index.
Reason three: The site's revision did not deal with the details of the problem
What is the reason can quickly lead to the site's collection of lower? The answer is ready, that is the site's revision. And if the site did not do 301 redirects or 404 error pages, then the site will be included in the case is a nosedive. I have eaten this kind of tightness, because in the site revision period did not do 404 error pages, resulting in a large number of page links have become a dead link, and some of these included links will eventually be abandoned by search engines
Summary, in response to and caused by a variety of reasons for the reduction, the author concludes that the site in the revision period we must not procrastinate, the attention of the details can not be sloppy. Then is the choice of space need to work hard, can not covet petty gain. Finally, the construction of the chain should not only pay attention to the quality of the number of more need to diversify, will not because the chain was deleted to the site caused unnecessary impact.