Absrtact: Site is our webmaster most commonly used a tool, this tool can inquire about our website collection situation, and to our optimization plan summary and observation, so that we can adjust the content of the website, so as to get more traffic. So this
Site is our webmaster most commonly used a tool, this tool can query our site collection, and our Optimization program summary and observation, so that we can adjust the content of the site, so as to obtain more traffic. So today I will explain why we should often do site collection query the importance.
Why do we have to do site data query?
1. Throughout human history, mankind has been progressing, consumer demand will change with time, so our web page also has a life cycle, if the user no longer pay attention to the content of your page, then Baidu will think that your site provides content is worthless, will delete your collection. For example, everyone often in the A5 forum post on the understanding, just send a post when the user clicks is very high, so the search engine will soon be included in this page, and when the Forum hot transfer, your posts are no longer favored by webmasters, your posts will sink to the back of a few pages, no webmaster clicked, Then the search engine will slowly delete your collection. This is why we do the personal signature of the forum outside the chain of the loss of particularly fast reason.
2. Peer Transcendence. As long as the discovery of a commercial word, there are many SEO to participate in competition, this is in line with the principles of modern business society, if you are fortunate enough to be the first to eat crabs, of course, is better. But if you are only satisfied with the status quo, not every page to do user needs analysis, it is likely to be beyond the peers. In terms of the industry I'm in, I make a sprinkler website, above the sprinkler pictures are very not clear, sprinkler product description is also done in general, and then the website open speed is also unhappy, but still included very good, but with more and more peers, many peers than I pay more attention to user experience, They provide high-definition sprinkler pictures on the Web page and take a sprinkler video for product introductions and how-to presentations, which means they are more focused on the user experience. Because my web page than the quality of the peer is poor, so I found through the Baidu Search, my product page is more and less, and peer through the user experience of the study, and constantly adjust the page, their collection and ranking is getting better.
Second, through the site data specific what role?
1. Find out why the Web page is not included. The Web page does not include a number of reasons, but the main factor for several reasons, we need to carry out analysis. We can clearly see through the site which pages are included, which pages are not included, such as two of similar products within the page, one included, the other is not included, so we can compare, to see the pages included than not included in the page is good, is the quality of the content, or picture clearer, Or are there two pages that are similar to each other? We need to eliminate these factors by one by one. If you find out the reason is not included, it may be the reason for the chain, we can go to do some outside the chain to promote inclusion.
2. Search engine will be based on the user's attention to a thing to improve or reduce the collection. For example, every winter is the season of Hainan tourism, search engines will be the content of Hainan tourism more like, then there will be more Hainan tourism long Tail Keyword Web page is a large number of search engines included. So if we are doing Hainan tourism seo, you can advance the user's needs analysis and promotion programs. Don't wait for the season to come. Because your Web page is not necessarily will be immediately included, spider crawling is required a certain time, so we for the seasonal keyword must be in advance layout, fast people one step, you will reap more.
3. Through the collection can be a worthless page to clean up. We are referring to the inclusion of keyword ranking or the user needs of the content of this effective collection, some of the worthless included to be cleaned, such as mall station to join the shopping cart, landing page, repeat page, etc., will affect our site in the search engine embodiment, At this point we can screen the invalid page with a robots, remove its entrance, to prevent it to the user form interference.
In short, we should often observe the site of our website is included to make some reasonable adjustments to the Web page, constantly improve the user experience, so as to accumulate more weights and resources, only to ensure participation in the keyword ranking of the page is included, we will be able to show our content to users, so the inclusion is a basic requirement.