Five skills of micro-blogging operation in small and medium-sized enterprises

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2013, Sina Weibo users jumped to 500 million, Sina Weibo official online new information flow advertising products "Micro Bo Fan Tong." Increased microblogging advertising effect, then how to grasp this micro-era of new media? How does the enterprise develop this new marketing position? How do small and medium-sized enterprises run their own microblogs?

One, Enterprise Weibo absolutely "can't hide"

In terms of the speed at which Weibo spreads, you can't give up on Twitter. Before the microblogging, most of the negative information from the enterprise from the Forum or blog, suppressing negative information mainly for search engines. Everyone comes from the media, so that users can quickly spread the evaluation and not limited to large media. Individuals and small media can have a huge effect. So Weibo you absolutely can not afford to hide, companies do not have to do microblogging marketing, but micro-bo PR must adhere to, otherwise the enterprise may perish overnight.

Ii. Composition of micro-blogging content

1, micro-Bo must have a picture with, the role of the picture to attract attention, then the picture must be humorous and interesting have some unique place. The image that captures the eye instantly has a vital role to play in the microblogging effect. 2, the theme of micro Bo need "" marked, can also be called title. Headlines should be compelling. 3, the text of the description of the micro-blog title to elaborate 4, call for action. What is the purpose of this microblog? Most of the microblogging purpose is to interact, spread, the end can be labeled, to give fans instructions.

Third, the content subject of enterprise Weibo

1, can include brand, product, service, history, technology, team, customer experience and so on content 2, content must be interesting, useful, methodical. The group of microblogging users is mostly 80.90, this kind of people like humorous and interesting content, the company content with humorous and interesting style show. 3, to maintain interaction with fans, sharing mentality. Many employees in the operation of the company Weibo or boss Weibo, always tell themselves, where they are sacred, some fans of the interaction do not take a reply, wrong!

Four, with micro Bo guest Clothing

When there is a certain number of corporate Weibo fans, it is easy for fans to feedback and consult some common questions on Weibo. So this time Weibo will serve as a customer service work. For these inquiries or feedback, microblog operators have to reply in the first time. If the micro-blog operators have cross-functional staff, staff should be related to the nature of the relevant departments after the micro-blog reply, the ban to the advisory fans leave the relevant department phone! Make the service in place.

V. How to operate the leader Weibo

SME leader Weibo is mostly deployed in the relevant departments responsible for operations. This actually makes a mistake, the root of the error is the lack of understanding of Weibo. Weibo is a social network, and Weibo is actually a human refraction. Your personality, opinions, and thoughts form the character, view, and thinking of Weibo. Small and medium-sized enterprises can not spend a lot of money to organize micro-blog editorial team, can not completely edit the content of micro-blog is good enough. For the ideological state can not reach employees, to imitate their boss the same thinking, this is more difficult things, often let micro-Bo played a counterproductive. So leaders in micro-blogging don't spend their time doing their own business.

Microblogging operations and network promotion have a constant truth: calm, adhere to the end. True to the user useful information to show out, put the service in the first place, can think of the difficulties for users should be resolved as soon as possible, so as to establish a personal brand, the establishment of corporate brand.

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