Custom server to new favorite industry chain division of Labor refinement Unstoppable

"Tenkine Server channel February 28 News" According to a survey published by IDC, the smaller white card server manufacturers, that is, ODM manufacturers overall ushered in a rapid growth. With the rapid development of cloud computing and the increasing demand of Chinese market, more and more customers are willing to customize the server directly from ODM, instead of purchasing the common server to the server provider, especially the Internet company with large amount of purchase. A survey shows that servers that ship directly to end users already account for 10% of the global server market.

Cloud computing has dramatically increased the demand for servers in the data center and more sensitive to server costs. Direct to ODM custom server can be the most close to their own application requirements, to avoid the waste of server resources. and bypass the intermediate links, making the server procurement costs lower.

Customized servers are being further expanded as the Facebook-led open computing program unfolds. Manufacturers of Intel, AMD and server components are also catering to this type of server. Domestic internet makers have also launched their own custom server project called Scorpio, where the big three of China's internet giants-Alibaba, Baidu and Tencent-are key players, while the industry's boss, Intel, is the role of technical advisor.

Unlike the depth of customization at the server level abroad, China's internet giants have placed customized units at the cabinet level. However, the cabinet way to customize the server, consider the factors than custom single server more difficult and more expensive, but the whole cabinet customization brought about by the TCO reduction will quickly fill the development phase of the money spent.

Because of the unique business model of the cloud computing industry, server ODM is starting to offer a separate motherboard to cloud computing customers rather than the entire server, the company's head said. This leads to an increase in the number of ODM shipments, but the revenue will drop because the motherboard is much less profitable than the entire server. It is now the case that the ODM sells the motherboard to the OEM server manufacturer, which produces the server itself based on the needs of its Internet customers, before the server vendor orders the entire server to the ODM.

We see that the entire server industry chain is being refined and each industry chain assumes a different role. Customization enables a more detailed division of the server industry chain, and open computing projects and Scorpio programs provide customized server component standards. ODM is increasingly taking on more refined component production rather than machine, OEM manufacturers are responsible for the assembly, Internet manufacturers through direct procurement to build data centers. OEM manufacturers can also directly find the system integrators to obtain design standards to complete the user's customized server. In fact, not only OEM manufacturers, some brand server vendors have also begun to dabble in customized servers.

New Wave server Smartrack machine cabinet server in the Baidu Inner Mongolia Data Center deployment completed, Smartrack is a kind of tailor-made for the Internet and communications operators to develop customized solutions, the machine cabinet server broke the traditional server inherent design structure, discard the traditional server stand-alone power supply, fans, Manage exclusive design ideas and centralize power, cooling, and management units.

Lenovo Group's enterprise-class product division also announced its development strategy in the IPDC Internet Data Center industry, while showcasing a variety of thinkserver servers for the IPDC industry. For the IPDC industry, Lenovo Group launched products, including Thinkserver family cabinets high-density server DC5000, high-density server SD330, SS430, Storage server RD430, rd430x, And Lenovo for the IPDC industry customer demand characteristics optimized Thinkserver general-purpose server products, SmartGrid Intelligent Power Monitoring management program.

Most of the customized servers are still x86 processors from Intel or AMD, and the global revenue from the x86 server has reached $10.7 billion trillion, an increase of 7.8%. Shipments of x86 servers reached 2.5 million in the fourth quarter, an increase of 8.6% per cent. But with the rise of the ARM processor in the data center market, ODM manufacturers seem to have one more option. ARM chip behind the OEM and ODM strong support. They all want to have a variety of options, mainly because their customers want to have different choices. OEM is relying on ODM to help them do the basic design, ARM chip manufacturers with ODM to help them do OEM work.

With the development of new technologies such as cloud computing and large data, the server industry chain is also in the process of changing. Customization is one of the trends, and users are increasingly interested in customizable server solutions, rather than the previous holistic packaging design. Customization represents a kind of flexibility, but this does not mean that the overall design does not have a market, the integration of integrated system is also a new trend of the server industry. Customizing the server gives users the opportunity to maximize their choices. The more detailed the division of the server industry chain, the more dynamic the industry will be.