How do we make money on our website?

Absrtact: Many non-webmaster friends will say that they never point to the ads on the site. A lot of new webmaster friends will have to point to the site ads on the question. Of course, both of these questions are based on the premise that the ads on the site are clicked

Many non-webmaster friends will say that they never point to the ads on the site. A lot of new webmaster friends will have to point to the site ads on the question. Of course, both of these problems are based on a premise, that is, the site's ads are pay-per-click, that is, the so-called CPC, which is currently the majority of personal sites or small and medium-sized sites of the main profit model. Since it is Pay-per-click, that is to order how much money, no point there is no income. In other words, ads on your site, even if the site has more visitors, if no one clicks on ads to enter the target page, then the site is no income.

So, a lot of webmaster friend's distress is the site's advertising bit rate is too low, and many webmaster circles outside the friends and vowed to never click on any site ads. Then the problem comes, a lot of people never click on the site ads, because they see the ads are tired, webmaster comrades on the website of the ads on the site click rate is very low, then we do the site how to make money?

On this issue, individuals say the following three points of view:

First: The ads on the website will always have some points. The remark that looks like nonsense is actually a truth, even if you have more than n people say to you that he would never point to any one of the ads on the site, even if there are more than n people say to you, he saw the ads on the website is tired, will immediately turn off (if this is the advertising bit is to provide a shutdown function). Some people will retort that the site has 1 million PV, there must be some ads, but the vast majority of personal sites or small sites are certainly not up to this point ah. That's true, but it's not that embarrassing.

In fact, the general website of the league ad clicks between 0.1% to 1%, of course, there are also high, if your site ads particularly eye-catching, and more than the content of the site is also attractive, to 50% or even higher is also possible. But if you dare to reach this high, the alliance will dare to kill your account, and the income you have earned is deducted. So, or solid, do not use some not very legitimate means to pursue too much click-through. With 0.1% calculation, 1000 times the advertisement display, produces 1 clicks, 1.0 calculates, 1000 times advertisement display, produces 10 clicks. Basically, if the click rate in the 0.4%-0.6% even if it is very high rate of click, this is the overall situation of the industry. Of course, if your site hits 4%-6%, and the ad league does not cover your account, then you should give a book about experience. Very

Many people claim they don't advertise, they're not lying, because up to 990 or even 999 of the 1000 of them don't point to your ads, they don't bring you revenue, they just consume your traffic and bandwidth. But as long as 1000 people still point, this is enough, and certainly will be some point, this is the law, you I said all do not calculate, the market decide!

Second: To provide the method of advertising clicks. If your site's ads are only 0.1% clicks, that's a bit low, I can provide a way to improve the rate of ad clicks, is the first to ensure compliance with the Advertising Alliance rules of the non-cheating method, so on average will not be raised to 4% of the high, can reach 1%, is already more than the market average level, I should be content.

First of all, the Ad league also wants your ads to have a higher click rate, because they also rely on this click to make money, so the ad League will also think that the device according to your site content to match the appropriate ads. For example, Google Alliance and Baidu Alliance, will be based on your site content or visitors to browse the content of the match to the ads, but Google Alliance more matching the former, Baidu Alliance is more of the latter way to match. Due to the interest of the corresponding visitors, it can effectively improve the click rate. But the premise is that click-through not too high, or advertisers do not want to, more importantly, the site owner can not cheat. Basically, make your ad look like an ad, or your content is irreplaceable, then you let your website ads everywhere, so that customers accidentally point, or even have to point (or that sentence, the premise is not cheating, if you encourage customers to point ads, or click ads as a prerequisite for customers to earn what, The alliance will kill you sooner or later.

In addition, according to some experts research shows that the effect of text ads better than the picture ads, 336*280px size of the picture ads, the highest click rate, 486*60px size of the picture ad bit is the worst hits.

Third: The core problem is the number of visits. A very simple truth, assuming that the same unit price, 10,000 pv/days, 0.4% clicks, 0.5 yuan per click Income, then the daily income is 20 yuan. This and 40,000 pv/days, 0.1% clicks, 0.5 yuan per click income is the same. As mentioned earlier, even if your site's ad click rate is lower, if there is a huge flow, then your income is still quite a lot. So, if you are good at bringing visitors to the site, and not good at promoting the click rate of the ads, then you will increase the PV site to 50,000, even if your click rate is just someone else's One-fourth, your site's revenue or more than 10,000 PV. From this point of view, the number of visits is more important than the click rate.

On the other hand, for personal webmaster, if your site daily PV has 100,000, then nothing to say, put on Baidu's couplet ads, supplemented by some other content page ads, relying solely on Baidu Alliance and Google Alliance, your annual income at least and in the medium-sized enterprises to work in the income of senior executives.