Large site ranking optimization method

Intermediary trading SEO diagnostic Taobao guest hosting technology hall

In website optimization, SEO strategy methods affect the final optimization. SEO strategy regardless of small and medium sites or large sites are important, but for large sites, develop a good strategy for SEO strategy is particularly important.

First, let's first look at the first part: keyword analysis.

Keyword analysis is a homework that all website rankings must master. Although large websites have huge amounts of data, each page needs to carry out keyword analysis. In addition to website optimization, planning and editing also need to have certain keywords Skills of analyze.

Let's look at the basic principles of keyword analysis:

1, to investigate the user's search habits: This is an important aspect, only to understand the user's search habits, we can put my user's search needs, users like to search what? What search engine? And so on

2, the key words can not be too broad: keywords are too broad will lead to intense competition, consuming a lot of time may not be the desired effect, and may reduce the relevance of the key words.

3, the key words can not be too cold: Think about it, there is no user search keywords, it is also worth to optimize it?

4, keywords and page content to maintain a high degree of relevance: This will not only help optimize the user.

Let's look at the keyword selection steps:

1, to determine the core keywords: Which word or two words should we consider is the most accurate description of the content of the page? Which word search the most users?

2, the expansion of the definition of the core keywords: for example, the core of the keyword alias, second only to the combination of the core keywords, the core keywords such as assistance.

3, simulated user thinking design Keywords: Imagine yourself as a user, then I will search what keywords?

4, the study of the key words of competitors: Analysis of the ranking advantage of competitors web pages, they are using what keywords?

Second, let's look at the second part: page reverse optimization.

Why reverse optimization? Because in large sites, web optimization value is generally different from small and medium sites. Taking into account the various factors (such as brand, page content, user experience, etc.), large sites optimize the value of the page most of the reverse order, namely: the final page> feature page> section page> channel page> home page.

How to assign keywords to each page? Usually it is like this:

1, the final page: for long tail keywords

2, thematic pages: For popular keywords, such as "Jay Chou"

3, section page: for fixed keywords, such as "music audition"

4, channel page: for the core keywords, such as "music"

5, Home: do not assign keywords, but mainly brand.

After the keyword assignment, we can add matching inner links to the final page as an aid, which is the advantage of large links within the website.

Third, the third part, front-end search engine friendly, including search-friendly UI design and front-end code search friendly two points.

1, first of all, we look at the UI design search engine friendly: mainly to do navigation clearly, as well as the use of flash and pictures, in general, navigation and some with keywords are not suitable for use flash and pictures, because most Search engine can not capture flash and text in pictures.

2, then the front-end code search engine friendly: contains the following points

a, the simplicity of the code: search engine like simple html code, it is more conducive to analysis.

b, important information Front: refers to the key words and frequently updated information as far as possible choose to appear in the front of the html position.

c, filter interference information: Large-scale website pages are generally more complex, a variety of advertising, cooperation, exchange of content and other information is not related to more, we should choose to use js, iframe and other search engine does not recognize the code to filter out this part information.

d, the basis of the code SEO: This is the basic SEO work, to avoid html errors and semantic tags.

Fourth, the fourth part, the internal link strategy:

Why emphasize the internal link strategy? Because the chain has the following advantages:

1, a large site mass data so that the advantages of the chain is far greater than the chain. The number of foreign chains may be tens of thousands of tens of thousands of thousands, but large sites have hundreds of millions or even hundreds of millions of massive web content, if you use these massive pages to do the construction of the chain, the advantage is obvious.

2, web site links within the export is a very easy thing.

3, to improve search engine crawling index efficiency of the site, enhanced included, but also conducive to the transfer of PR.

4, focus on the theme, the key words in the search engine has a ranking advantage.

In the chain of construction, we should follow the following principles:

1, control the number of articles within the chain: interspersed within the article link can be controlled according to the content of about 3-8 months.

2, the relevance of the link object is higher.

3, pay more attention to the important webpage: make the webpage with more important keyword value get better rankings.

4, use the absolute path.

Fifth, the fifth part of the external link strategy:

We emphasize the construction of large-scale internal links, but we also can not be too neglected the construction of the chain. Although the construction of the chain is not as important as small and medium websites, but also has a high value. We can usually build foreign chains by exchanging links, making link baits, launching soft links with links, and more.

1, we look at the exchange of links should follow what principles:

a, the link text contains keywords

b, as far as possible and related sites, channel exchange links

c, the other site can not export the number of links too much, too much, then not much value

d, Avoid exchange of links with sites that are not included and penalized by search engines

2, making the link bait: making the link bait is a labor-saving work, which makes the other site take the initiative to add links for us. There are a lot of tips for making linked bait, but it can be summarized in two words: idea.

3, with the link of soft paper put. Refers to the promotion of business or for the purpose of getting the foreign chain with a link to the soft text delivery.

Sixth, the sixth part, site map strategy:

There are many large sites do not attach importance to the construction of the site map, many large site site map just perfunctory, to do a display. In fact, the site for large sites is very important, large sites massive data, complex site navigation structure, very fast update frequency makes search engines can not fully crawl all the pages. This is why some large sites have millions or even hundreds of millions of data volumes, but are only one of the major reasons why search engines include half the site's data and one third or less. Can not even include a record, how to do ranking?

Html map:

1, for the search engine to establish a good navigation structure.

2, Html map can be divided into horizontal and vertical navigation, horizontal navigation is the main channel, columns, topics and other links, vertical navigation is mainly for keywords.

3, each page has a link to the site map.

Xml Site Map:

Mainly for Google, yahoo, live and other search engines. Because of the large amount of data on large sites, a single sitemap can cause the sitemap.xml file to be too large to exceed the search engine's tolerance. So we want to split sitemap.xml into several, each split sitemap.xml remained within the search engine recommended range.

Seventh, the search engine friendly writing strategy:

Search Engine Friendly Writing is a crucial part of creating massive search engine rankings for good data. Website optimization staff is not possible for each page proposed SEO proposal or program, so writing staff training is particularly important. If all writing staff to write in accordance with the principle of search engine friendly, then the effect is very scary.

1, writing staff should be repeated training: writing staff is not SEO, no experience, it is impossible to understand website optimization writing skills again. Therefore, repeated training of writing personnel should be effective.

2, to create content first think about what users will search for the user's search needs and writing.

3, pay attention to the title, meta writing: for example, Meta Although the weight of the search engine has been very low, but not good meta-writing such as accumulation of keywords, keywords and content-related behavior but will have a negative effect. The title of the higher weight, as far as possible in the Title into the key words.

4, content and key words of fusion: in the content should be properly integrated into the key words, the key words appear in the appropriate position, and maintain the appropriate keyword density.

5, the key words to join the link is very important: add links for the relevant keywords, or for other pages appear on this page keywords added links, you can make good use of the advantages of the chain.

6, the use of semantic tags for keywords:

Eight, the eighth part, log analysis and data mining:

Log analysis and data mining are often ignored by us, in fact, whether it is a large site or a small site, is a very meaningful job. Just log analysis of large sites and data mining work to be more difficult, because the amount of data is too large, so we have enough patience to do the work, and must be targeted.

1, Web site log analysis: Web site log analysis of many types, such as access to sources, browser, client screen size, entrance, bounce rate, PV and so on. The most relevant with the SEO work are the following three:

a, search engine traffic import

b, search engine keyword analysis

c, user search behavior statistical analysis

2, hot data mining: We can log analysis through their own websites and some external tools and SEO their own ability to grasp the hot data mining hot spots. Hot data mining mainly has the following means:

a, grasp the industry hot spots, editors and SEO can be completed together

b, forecast potential hot spots, the sensitivity of the information required to be able to predict the potential of popular information.

c, create their own hot spots, such as hype

d, for the hot topic

Nine, the ninth part, the key words for the creation of the topic:

In addition to the final page, a variety of topics created for popular keywords should serve as the site's second largest source of search engine traffic. After we dig through the hot data, we can create topics for these popular keywords. From the production of the topic page content come from? We generally through the program to achieve the corresponding key words related to the screening of information aggregation, so that makes the content and keywords are highly matched, for the user, for the search engines have provided the required content.

Of course, it is difficult to guarantee the ranking of thematic search engines by just setting up one theme without supporting measures. We can achieve the effect through links to the articles, recommendation of the channel page or the thematic suggestions of the final page.

1, hot topics for the production of topics

2, keyword aggregation of relevant information

3, supplemented by articles within the chain into the link