Physical bookstore seeks to survive

The increasingly fierce competition has made the living environment of the real bookstore deteriorate, and the closing up of the closed door is growing. Many entity bookstores in the store mode of innovation or characteristics of the operation of painstaking effort to improve profitability.　　Among them, prudential products to a foothold in boutique bookstores, to open up a sideline to feed the book model or will be struggling in the physical bookstore to provide some reference. In Guangzhou Book Center entrenched 16 years of Sanlian announced on July 31, 2010, after five sheep branch, the East branch of the city, Guangzhou, the third home Sanlian sadly away from the field. This is not a case. June 2010, operating 6 years of learning and excellent bookstore canton and a large branch clearing out of liquidation. And outside Guangzhou, Beijing, Shanghai and other place a familiar number of physical bookstores have entered the business dilemma or even to collapse, such as the Shanghai Monsoon Bookstore, Beijing, the third pole Book company.　　The real bookstore into the dilemma behind the increasingly fierce competition and deteriorating business environment, online bookstore and E-book reader of the double impact, as well as the high cost of housing rental, has become a press in the physical bookstore "three mountains." The rapid rise of the "three mountains" of the real bookstore in recent years has become the strongest competitor in the physical bookstore. Compared with the physical bookstore, the online bookstore in the price has a clear advantage, general Books Online can enjoy 60 percent-80 percent discount. Based on the role of the network propaganda, online bookstore buyout or underwriting of the purchase of factors such as publishers to the online bookstore prices will generally be lower than the entity bookstore.　　In addition, the online bookstore does not need to bear the cost of rent, shelves and other costs, making its operating cost is much lower than the physical bookstore. In addition, with the physical shop display space Limited, form a single, promotional time and space for a large number of limitations compared to the online bookstore also has a 24-hour operation, book information, classification fine, relevance display and low discount, no purchase book area restrictions and many other advantages. In 2009, Dangdang has more than 400,000 species of inventory, sales code to break through 2 billion yuan [code is a book publishing department dedicated to describe all the total book pricing units, each book above the number of Arabic numerals (code) and the Unit of Money (foreign) constitute a pricing, multiplied by the total amount of the price is called code foreign], Annual growth rate reached 150%.　　According to the information from the view of consultation, the 2009 Dangdang accounted for about 10% of China's market share, with the popularization of online books, its market share will undoubtedly continue to expand. The market and popularization of E-book readers have aggravated the predicament faced by the real bookstore. E-book readers, represented by Amazon's Kindle, have not only greatly reduced the cost of reading, but are also more in line with the younger generation's reading habits. And that's why the big electronics giants are turning research and development power into E-book readers. In China, the electronic E-book reader represented by Han Wang is gradually recognized by consumers because of its advantages such as energy saving and environmental protection, protecting eyesight, strong light and large storage capacity. The appearance of E-book reader has completely overturned the traditional book retail consumption habits and consumption patterns, the impact on the physical bookstore can not be underestimated. In mid-December 2009, the Open Book information company issuedThe November unwinding index of the cloth was 250.61, falling 43.82 points from October, falling 4.8% year-on-year, falling 14.88%, creating the largest decline since the 11--The unwinding index, which refers to the ratio of market code in the reporting period to the base period (January 1999) market Total code, it is based on "　　The statistical data of the National book Retail market Observation system, which is used to reflect the growth of the code in the retail market in different periods. At the same time, rising house prices have pushed up the cost of renting, and the cost of operating the real-estate bookstore has suddenly risen. The bookstore's profit margin is small, the average purchase discount of the entity bookstore is about 64%, the remaining 36% is gross profit, in which, the labor cost accounted for 14%, the rise in the rent to make its proportion more than 15%. In the end, the net profit of the bookstore has been stretched, and the loss has become the norm. At the end of 2008, Shanghai's cultural landmark Monsoon Book Park is due to rent rise to quit Shaanxi South Road station Subway, after the subway company under pressure from all sectors of society, to a more favorable price and the monsoon Book Park to renew the 3-year contract, just so that the Monsoon Book Park remain in the original operation.　　The most important reason for the June 2010 clearing business, and the fact that the best bookstores and big stores are unsustainable, is that it is hard to bear the rising rent pains. Store-mode innovation facing fierce competition and deteriorating business environment, the real bookstore is very different in fate. Xinhua Bookstore, such as a group of state-owned bookstores enjoy the state-related subsidies, operating textbooks and other factors can continue to operate, and most of the private bookstores have been mired in operating difficulties, there has been a wave of mass failure.　　However, a considerable number of private bookstores have not been sitting ducks, through the strengthening of the bookstore's cultural experience function, and online sales and offline retailing combined to improve profitability. First of all, many large bookstores use their innate space advantages, compatible cafes and other commercial forms, to provide a one-stop cultural consumption, so that the bookstore into a real sense of cultural mall. As the most basic update, many bookstores have opened up a special reading area, part of the role of reading room, and catering, children's paradise and other related facilities have become a part of the bookstore "standard." At the same time, the regular lectures, concerts, salons and so on the consumer firmly tied to the bookstore.　　Beijing Zhongguancun Book building will often hold a variety of themes of the book sales activities, and regularly in the building five-storey multi-function hall to experts for the general public lectures on popular Science, new bookmark selling activities and various types of education lectures, counseling, stimulating consumer demand. In addition, many entity bookstores began to actively carry out online sales, the offline retail and online sales together. 2009, as Xinhua bookstore under the management of the shopping website, the bookstore. com already has registered member millions of, standing book varieties 600,000 species, 2009 website Annual visit volume of 34.16 million people, clicks 3 billion times, in recent years, E-commerce sales in the annual growth rate of more than 500%, FarFar more than the traditional book industry growth rate of less than 10%. Through E-commerce this platform, Xinhua attributes customers have been extended to all parts of the country except Sichuan, at the same time has a group from the United States, Britain, Singapore and other hundreds of countries and regions loyal users. Since 2010, Xinhua attributes the preparation of recruitment of a large number of e-commerce talent to meet the growing needs of business development, is willing to promote a comprehensive online book business. Similar cases also include the Shanghai Bookstore book site of the independent revision of the Xinhua book Network, Shenyang Central bookstore backdoor Confucius Nets, Wangfujing bookstore and other physical bookstores to carry out online book concessions.　　Although subject to staffing, logistics, experience, talent and other factors, the physical bookstore online sales and when, excellent Amazon compared to the great gap, but apparently for the suffering of "three mountains" of the suffering of the real bookstore opened a new road. Boutique foothold, sideline feeding in the plight of the entity bookstore in addition to the store state innovation, but also to learn from domestic and foreign successful experience, take the fine and characteristic route. Some private bookstores in the country have begun similar attempts. May 29, 2010, Blue Lion Fashion Bookstore settled in Hangzhou West Lake, this is known as the "most beautiful bookstore" shop, an area of only 200 square meters, but has 300 square meters of Hope Lake Terrace, bookstore owner, Blue Lion Financial book publisher, well-known financial writer Wu Xiaobo said, "Here is not selling goods, But let a person search for a thought, savor the pure happiness of reading.　　And Taiwan's Prudential Goods Bookstore created by the "Cheng-product model" is characterized by the operation of the model, its biggest feature is to sell books as the main business accumulation of fame, driving stationery, toys, home supplies and other sideline, relying on sideline profits to make up the main loss, and eventually do strong and bigger. March 1989, Prudential Goods first store in Taipei City Dunhua South Road opened.　　Prudential Products A source of ancient Greek eslite, means elite, just as its name, Prudential Goods Bookstore has been the elite boast, in addition to providing readers with exquisite and elegant reading space, both products and brand style, adhere to the fine line, to consumers to take a different choice. Local conditions for the design of the bookstore is a major feature of Prudential products, Prudential products of each branch will be based on local human color and life style, design a variety of different display style and determine the book theme. In the young people gathered in the Taipei Ximen-cho, there are more comics and romance of the book area, day mother shop focus on leisure, tourism and home books, some branches in the south of China to increase the proportion of Chinese books.　　In addition, the book store shelves also never towering into the top, all bookcase panels are maintained 15 degrees tilt, considerate readers. In the combination of books, prudential products more business characteristics. Prudential insists on not only doing bestseller, but also recommending some good books that are somewhat unpopular, even books that have been sleeping on the shelves for 3 months do not send it to the warehouse. Prudential Product founder Wu Qingyou said, the best-selling book may be high turnover, can bring high profits, but not his business focus, "good books are not lonely" is the goal of sincere efforts. Moreover, the stationery sold by Prudential Goods Bookstore,Toys, room supplies, decorations also have a strong artistic atmosphere, the concept of quality to carry out the end. Due to the unique positioning and the persistence of the operators, Prudential has not only become a symbol of high-grade elite culture and Taipei's cultural landmarks, but also become the target of culture promotion in Taiwan. Since 1999, the opening hours of the head office in Taipei City has increased to 24 hours, and a "never closing" culture store has become a new label for Prudential Products. The reputation of the Prudential Goods Bookstore, but also attracted many from Hong Kong and the world of Chinese tourists, Prudential products has become a lot of people in Taiwan to visit the attractions.　　According to statistics, Prudential Goods Bookstore annual passenger traffic more than 90 million people-and Taiwan's total population is only more than 20 million. The huge passenger flow, becomes the foundation which the sincere product develops the sideline actively. In the head office of the South, five-storey space, in addition to the second floor is a bookstore, the other floors operating stationery, toys, home supplies and decorations, as well as a variety of food and coffee bar. In addition, Prudential products will also be a large number of store rental for outside businesses operating clothing stores, restaurants and so on. In this way, with popular popularity, Prudential goods bookstore to the high profit sideline to feed the low profit book sales business, and constantly grow. Now, Prudential Goods Bookstore has become one of Taiwan's famous large chain bookstore, in addition to 53 outlets, there are 2 special children's bookstore and 4 Prudential Music Museum, Footprints in most of Taiwan's counties and cities, the annual turnover of tens of billions of dollars.　　In recent years, Prudential products will cover the scope of clothing, food, housing, line, audio-visual, entertainment and other aspects of creative commodities, and selected combinations, further "bookstore" to read "humanities, art, creativity, life" of the understanding of living space. The key to the success of the model is the cultivation of the brand in the early stage, and invested a lot of capital to build signboards, and experienced a longer gestation period, and the management of the book's profit is thin, it is not the general business can bear.　　In fact, Prudential Goods Bookstore since the date of the opening, has been at a loss, until 9 years later, Prudential began to turn the profit, to become today with the "Stone Hall", "New Xueyou," one of the three major bookstores in Taiwan. 2010, wandering outside the door for many years of Prudential Goods Bookstore finally came to drop Nanjing News. August 2010, Taiwan's Prudential Products Co., Ltd. signed a cooperation framework agreement with the Nanjing Investment Promotion Committee, which means that the Prudential bookstore, which is the landmark of Taipei, will open the first mainland Prudential bookstore in Nanjing. According to reports, Prudential products into the mainland, the development plan will not be limited to bookstores, but a bookstore, shopping malls, galleries, logistics and dining Brigade as one of the integrated cultural and creative industries.