Site positioning is essentially the location of site profitability

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Site positioning is a concern of webmaster, involved in the future direction of the site, site positioning errors will lead to webmaster changes in the development of the site strategy, the previous site operations will be wasted, waste stationmaster's human, material and financial resources. At the same time, will also lead to frequent site owners modify the title and keywords, the occurrence of Baidu down the right of the situation, several down the right, the site is basically in the state of difficult to dimension. Webmaster should basically determine the development of the site before the direction of the website, or a certain industry, or an interest, or a model, to find their best in the field to determine the location of the site, once determined, the rest is to adhere to, adhere to, and then adhere to. How to consider the location of the site from the initial fuzzy positioning, this article focuses on the site positioning is essentially the site's profitability positioning.

One, the website profit way localization is the website overall localization core, the profit means locates correctly.

The purpose of operating a website is to achieve profitability, whether you are in order to meet their interests, or based on industry needs or entrepreneurial needs, the subconscious has a profit motive. The way the site is profitable, you need to fully understand what your site relies on to get profits, in the early stages of construction, you should be very clear where the profit point of the site, otherwise, long-term unprofitable will let you lose the will to adhere to. Many stationmaster thinks, as long as has the sentiment, relies on the advertisement income can realize the profit. In fact, this sentence is a problem, how to get popularity, it is only by optimization, it is far from enough, today's search engine has been more and more attention to user experience, the only site optimization is difficult to obtain traffic, and even if you get the flow is also unstable. We should start from the profit, the reverse thinking problem, the profit comes naturally some people gas, has the sentiment, may obtain the advertisement income, the advertisement income only is you obtains other profit profit the incidental goods. Clear the location of the site profitability, you have to focus on the development of the profit point of the power, the stimulation of cash will promote you to learn more in-depth knowledge of the industry involved, actively and deeply promote the relevant users, to provide more valuable information to meet the needs of users, so deep in the site infrastructure construction, Will inevitably gather a large number of users related to profitability, create value for them, meet their needs, and ultimately achieve profitability. Site profit point of the success of building, the site of natural ascension, the weight of the site naturally increased, the site ranking naturally occupy the front, the website advertising revenue naturally obtained, the overall development of the site naturally into a good state of development. Therefore, the site positioning is essentially the site's profit positioning, only the site can be profitable to sustainable development. Site positioning should adhere to the profit-oriented.

Secondly, the content value of the industry involved in making the website profit location is the necessary condition to realize the profit.

The website profit way basically divides into, the active promotion profit way and passively accepts the profit way. Active promotion of the profitability includes the site as a third party to promote the business model of profit (such as CPS promotion) and the site as a Third-party user trading mode of profit (such as the site of the intermediary trading section). Passive acceptance of the main profit is the site directly as a transaction of the main party's profits, such as advertising revenue. Website profitability positioning should be firmly positioned in the active promotion of the profit way, you either promote a business project, or create a user's trading section, at the initial stage of the site, general recommendations will promote a business project as the main way of profit. When you promote a business project in the website, you must fully understand the knowledge of the industry, you want to become an expert in the industry to facilitate you in the promotion of users to answer questions, professional will make it easier for users to remember your site. On the one hand, you should enrich the knowledge of the website, on the other hand, according to the feedback in the process of communication with the user, further enrich all kinds of knowledge, to build their own website to become the relevant industry's most professional website, users think of a certain demand, will think of your website. Only through the above construction process, your site is valuable, the user is satisfied. Will directly promote a business project as the main way to profit the site, on the one hand, in the face of direct user promotion can quickly obtain profits, solve the development of the Fund problem, on the other hand, in-depth promotion of users, can create the value of the site, attract more users to visit the site, further promote the popularity of the site and the weight of the increase.

Third, the site can be more specific profit positioning of the site's user base, the promotion of more targeted users.

Website Operation Resources are limited, the energy consumption in unnecessary users, is the waste of Web site resources. During the operation of the website, stationmaster should find the users who can bring value to the visitors, many users just stay at the level of random access. With a clear profit position, we are able to understand more clearly what kind of people the core users are and meet the needs of such users, which is the focus of all our operations. Generally cast nets, rather than gather strength for a point to run the site. As the art of war said: "To hurt its ten fingers, to break one point." Only the site focused on the development of the user is clear, we can more fully build to meet the needs of such users of the value of content and services, but also to more clearly promote the user group is what kind of people. Closely around the site with the profit location related to the promotion of users, and actively in-depth promotion of users and communication with your users, mining core users, establish a strong user relationship chain. Actively listen to the feedback of the various types of views and suggestions, and constantly improve the website of various types of information, to provide users with better services, fully establish the value of the site in the minds of users. Webmaster should strive to make the website profit location clear, site value positioning clear, Site target users clear, only to do the above, you are really clear the site positioning.

The website only has the localization to be clear, can the sustainable healthy development. and take its essentials, site profit positioning is the core of the site positioning, site value positioning is the value of the site positioning, site users positioning is the promotion of the direction of site positioning, profitability, value and the determination of users, we can adhere to a direction of efforts, and ultimately to achieve a profitable website to seek greater development. Stand a row of forum focus on growth, solve the operator confusion, promote the development of webmaster. Webmasters, be sure to clear the direction of the site to move forward, and constantly explore new development model, to win greater development.

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