Test and optimize your target Web page

Absrtact: In the website analysis work, we often need to obtain each kind of decision data to optimize the conversion rate (conversion rate), for example through the website analysis data optimizes the media to launch, the keyword advertisement and the Content Network website and so on. Many advertisers may overlook the optimization

In the website analysis work, we often need to obtain each kind of decision data to optimize the conversion rate (conversion rate), for example through the website analysis data optimizes the media to launch, the keyword advertisement and the Content Network website and so on. There are many advertisers who may overlook the optimization of the target page, often most of the conversion is lost, possibly from the target page (Landing pages)! You may have used a A/b test in Google Web site Optimization tool (Google Websiteoptimizer) for weeks of testing, Get a landing page with a high conversion rate, or use the Google Web Optimization tool, multivariable test tools to test changes in the details of the page elements to compare the impact of all page elements on the conversion rate (conversion rate)! For example, the first test you changed only the landing Page title, and another test adds a larger button with a call statement, all of which can be run at the same time, and the comparison data before and after improvement is obtained.

Below we in the SEM project practice to collate and analyze the Influence landing page Important test element:

1. Contact/Call Action (button or element)

Location on page

Button color

button copy (the same button applies to multiple locations on a Web page)

2. Form/Shopping Cart

Length and form

Location of important links (for example, user

Form and content (overly complex forms and demanding required fields, etc.)

3. Title

Title color, size, font, etc.

The position of the title on the page

Relevance of headings to keywords (search ads)

Subtitle (subtitle included)

4. Content and inducement

Product/Service Text description is a certain attraction

Pictures (excellent product pictures tend to increase customer purchase impulse and desire)

Appeal (e.g. attractive discounts and activities attract users to buy)

Action-inducing (attracting users to take immediate action, such as instant purchase for 100 Yuan voucher)

5, credibility

Witness

Case study

Successful Customer logo

Credibility indicators (such as telling users all products are original authentic, what kind of quality assurance, etc.)

Additional test content

Contact Form

Destination page color

Important pictures of the target pages

Target Web video content

Target Web Animation

Product Quotes/Advantages

Target page navigation (leading navigation and drop-down assist guide)

Featured Products

KPI conversion steps

Shopping cart Funnel (what key link users are losing in shopping)

Put in cart button

Now you can start testing these elements of the target page (Landing page) by following these steps:

STEP1: What goals do you need to achieve

Conversion action

Audiences (know which user groups are your target groups)

STEP2: Value proposition

The advantages of the product and what value it can bring to the user

What are the benefits of buying now (for example, to get more offers and gifts, etc.)

STEP3: How do you plan your tests?

Will you test at every stage?

What are the test objectives for each phase?

Step4:landing page test, where should I start?

Please refer to the list above

About landing page test and optimization implementation, Google official has a very detailed description, click here to visit Google website optimization tools official help.

We have passed the Google Website optimization tool to test and optimize the target page of many customers (Landing page), through testing and optimizing the above elements, we in a very short time, so that the KPI conversion get a very big promotion!