From the hand tour "Find Your Sister" hot, look at the site content construction ideas

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Recently, the Hand tour "looking for your Sister" can be described as a mess of fire, so that countless hands tour developers Envy Envy hate. Looking for your sister is a new game, just released at the end of August 2012, this is the release of a short six months of the game, the current download has reached 55 million times, the daily active users have reached 8 million, monthly income of millions of, in the Android and iOS two platform hand swim is ranked first.

In a short period of six months, a mobile phone game can be developed to such a hot point, but also in the absence of the cost of how much marketing budget under the premise of implementation, there must be its killer place. This killer is the Self marketing feature of its content. "Its core is the idea of marketing directly into the product, so that the product itself has a strong marketing force." "Then the product itself leads users to continue to marketing products, and then to the extent of viral transmission, and ultimately the product to detonate."

Let's wipe our eyes and find your sister. What are the characteristics of the game in the product, so that it has the characteristics of the self marketing.

Products are spread. This game has a very strong style: cock silk style, funny, wacky. In addition, its theme background is also a lot of current network hotspots, such as Cang teacher. These features, which resonate with each other, narrow the distance between the product and the user and arouse the users ' interest, which stimulates the users ' desire to share and spread.

Now look for your sister daily in Tencent, Sina people and other platforms to share the number of shares reached 200,000, these are the user contribution. Visible product itself has the dissemination of the marketing effect is amazing.

Products are of different nature. Look for your sister. The theme of the game is cock wire type, with the current market, most of the game theme and style is different. It is this differentiation, so that you can find your sister in many games to be able to get the attention of the eye, attract everyone. Draw attention to the player, for the back of the marketing open up the situation, pave the ground for a good foundation.

Products with effective dissemination of guidance. Look for your sister. In the design of the content, the guiding thought is very outstanding, the skill is also very clever. Look for your sister. In the card design, joined the microblogging sharing function, after a pass prompts players to share the results of micro-blog. Not only that, in the game of the sharing point design, is also careful grasp, fully grasp the psychological needs of players to share, such as in the sharing of "score comparison" link, rather than simply let users share the extent of the game. And for "users who share the microblog, they will be rewarded with gold coins." Measures。 These guidance measures will encourage users to actively spread the game.

Let own website also has the self marketing characteristic, I am afraid is the thing which each website operator desires. So, look for your sister. These product content construction idea, to each website operator, all should draw lessons from. This can be addressed in the following areas.

Content should be interesting, stylish. Product itself to have a self marketing attributes of a basic requirement is that the product must have fun, to close to life, closely follow the fashion trend. Only with these characteristics can you motivate users to spread your product. Therefore, without affecting the site theme expression, the site operators to the content of the site as much as possible into the fun elements, add some current hot content, so that the site has a stylish atmosphere, so that viewers are interested to share the site.

Content should be humanized and personalized. From looking for your sister's example can be seen, so that products are different, and competitors differentiated, is a magic weapon. And let the product humanization, personalized, and competitors to produce a difference in the best way, because, oneself is the most special, performance of their own, that is, and opponents of differentiation.

So, on the website, place some personal style articles, or in the language organization do not stick to the rut, as far as possible to show a unique, humorous style, so that readers can feel the site behind the site is a living, have their own personality, rather than an invisible company or cold pages. This will make their site in many of the same theme content of the site to stand out, at least make the visitors impressive, leaving a good impression. This is for the site by users to share to spread, lay a good foundation.

Content should be guided. In addition to the above two points, but also pay attention to the content of the guidance. Content with fun, personalized, user-friendly, this is the site to achieve the most basic marketing characteristics of the "internal strength", in addition to do "internal strength", Wei Gong is equally important. On the site to have to guide the visitors to actively share, disseminate the content of the site, the most basic is to add the sharing function on the site, which is the most basic. It is important to have a language guide that guides the user, or rewards that encourage users to share. Of course, the specific guidance of the form and method to have creativity and skills, or to attract viewers disgust, otherwise it may backfire.

In a word, in the website content construction process, the website operator must have lets the website have the self marketing effect the consciousness, has this kind of consciousness, in the reference other people's successful method, own website also will "from the marketing", the fire to let oneself be a mess.

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