Future chapter: Every pore should be internationalized

Future article China Enterprise: Global win business with the development of the Internet, the consumption level of residents, consumption structure has undergone great changes.　　For Chinese enterprises, this change in the business environment has brought many opportunities and challenges, 10 years, a small number of enterprises, including Lenovo, Huawei and other achievements all the way up the road, to break the billions of scale; at the same time, many of the former brand enterprises slipped from the top of the slope, slump. How can companies that have expanded rapidly and become internationalized over the past 10 years continue to do well in the business environment of the future? What genes do they need to continue to lead in the next 10 years?　　What traps need to be prevented? Next 10 years: every pore has to be internationalized the trend of global integration will make China's business environment more and more open, business is becoming more formal and rational. At the Group of Eight Summit, which was just concluded in July 2008, the heads of State focused on climate change, the world economy, energy and food security and other hot issues. Energy conservation and environmental protection have become the focus of global attention, and it can be foreseen that sustainable development will remain the key to the next 10 years.　　Therefore, whether the enterprise has the sustainable development strategy and the ability, will rise to the enterprise core competitiveness level. Looking for sustainable genes "China's social and economic development has been very rapid over the past 10 years, and China has become increasingly interconnected with other economies around the world, and in each of these 10 years the distance between China and the most developed countries is closer than it was yesterday." "Based on the rapid development of China's economy over the past 10 years, Lin Chong, Vice general manager of Epson (China) Limited, judged the changing trend of China's business environment over the next 10 years is that China's business environment will be more fully integrated with international standards, including business policies and regulations, market environment, business model, Consumption patterns and levels will be in line with international standards.　　The Chinese market is becoming one of the most important markets in the world, this trend of global integration will make China's business environment more and more open, competition is more and more fierce, business will become more formal and rational. Perhaps the only constant change in the business environment over the next 10 years is changes.　　Lin Chong that the development of technology and the market can be a tremendous and unexpected, therefore, enterprises in the future in particular need to cultivate flexibility to cope with changes in the change of survival and strong ability. For the above judgment of China's future business environment, Chinese enterprises in the next 10 years to achieve rapid and healthy development, to grow into world-class enterprises, must find and maintain their own long win gene.　　Lin Chong that the global market integration strategy, regional market localization strategy, the mastery of new Internet applications, new technology research and development, market adaptability, environmental protection and energy conservation, corporate social responsibility, products, business models, organizational innovation, etc., will become the key to the success of future enterprises. Adhering to the "main business" construction barriers in Chunlan and many other enterprises into a plurality of "traps" at the same time, for their own professional areas, corporate culture, insist that is to maintain the core competitiveness of enterprises is an important means; In the competition constantly addIn the future business environment of the play, only those who stick to the "main industry" or even "paranoia" can be better internationalized. For this, firm and even paranoid, only the production of non-electric air-conditioning Changsha Yuanda Group has its own unique understanding, "we only do original things, we only produce products that others like," said Zhang, president of the Green "fundamentalist", a devout "focus on life and health". First, the original price of the product determined by their own, certainly more profitable; second, you can sell products that others like. These two are our profit model or enterprise basic survival way. "The biggest difference between business and business is that we are not making money at the core," he says. We do a product, the first consideration is that it will bring value to society. "For the future, we never know how much we will win before we make a profit," says Zhang, who claims that few people can understand him.　　"But it is this ingenuity that makes up the core competitiveness of the enterprise and the barriers that are insurmountable for competitors." In his interview with Zhang, he repeatedly emphasized the "teachings" he believed in, "We think there is only one-life, the most important and noteworthy in the world, as we put forward the new slogan ' Great protection of life '." What we do first has a very real appeal-we have to be happy ourselves. We do these things, the product's functional performance is better, bring social benefits, customer value is high, only such things done very perfect, Heart will be happy, we pursue is the inner happiness, there is enterprise behavior inside, adhere to not tax evasion, not bribery, not to deceive customers and other principles.　　Perhaps Zhang's emphasis on the idea reflects the long winning gene of a company that has been in existence for 20 years. For the great future, Zhang no ambition and lofty sentiments, but lightly said, "The future is the same, there will not be too big difference, perhaps the future of our size is growing, but we maintain a good current mentality is the future." If the scale expands, it is the society, the market need, what we need is not those things, or our values say we want to take care of more people, that's all.　　"Zhang: Broad every product, the first consideration is how much value it will bring to society." Thinking about globalization, localization of action in the next 10 years, Chinese enterprises face the most important problem is the business environment and internationalization after docking, enterprises go out and realize the internationalization of the development of the problem.　　The successful experience of Epson transnational operation may provide a model for Chinese enterprises to participate in international competition and grow into world-class enterprises.　　As a relatively successful multinational enterprise, Epson has a unique place in global market strategy and regional market strategy, and occupies a leading position in each business area. In addition Epson attaches great importance to regional localization strategy. "Challenge and Innovation" is the brand of Epson gene, it makes the enterprise constantly challenge themselves, challenging the fierce market competition;Technology and strategy lead the market. Consistent "Environmental management" acquired sustainable development ability is Epson win in the future of another trump card. In the area of energy saving and emission reduction, Epson has accumulated decades of experience, miniaturization, energy saving, the overall life cycle and the environment of the harmonious commodity is Epson now and the main direction of future operations. Environmental protection is not only reflected in the product level, but the overall operation of the environmental protection: from research and development design, production, transport, use, follow-up services, until scrapped, each link to do green environmental protection.　　In addition, Epson implementation of "Trust management", with a sound corporate social responsibility system, so that Epson can with the global regional market harmonious development, and the harmonious development of the environment, become a good corporate citizen. From the experience of Epson, Chinese enterprises go to overseas markets, first of all to understand the characteristics of the outside market, consumption habits, value system, as well as local culture. In addition, the timing is very important, the product is very important, quality is also very important, but the most important thing is talent, let the local talents to play their talents, trust them, use their practices to operate, so that will be more smoothly to carry out their overseas business.