Hefei Rongshida Three Oceans: new opportunities under the multi-brand camp

At the end of last week's "51" gold promotion season, Hefei Rongshida Electric Co., Ltd. with its star products in all kinds of domestic appliances market, from terminal sales to television shopping, all the way through, only to visit the Hunan TV shopping channel 90 minutes, it has harvested the envy of others 3 million of sales, Refresh the domestic appliance products in the same period, multi-channel sales records. Throughout the home appliance market, the overall situation has improved since this year. Data show that the first quarter, the country's key large retail enterprises home appliances goods sales growth of 2.2% year-on-year, the growth rate of 2.7% year-on-year, showing signs of recovery of home appliances sales. Market analysts believe that Hefei Rongshida three brands with its three brand fleet impact of the first-line mainstream home appliances market, is currently facing a unique historical opportunity. "Home appliance industry after years of development, from the introduction of technology, digestion and absorption, to independent innovation, the core technologies and foreign home appliances manufacturing gap is gradually shortened, and manufacturing costs and management costs are superior to international enterprises." "For the current development situation of China's home appliances industry, Hefei Rongshida Chairman Jin Youhua expressed full confidence, he believes that the home appliance industry is still the development of China's manufacturing industry is very complete, but also a relatively successful branch of the industry." Since the second half of last year, the domestic real estate market warms, the commercial housing sale and the safeguard housing puts into use, has driven the household appliance and so on the related product sale, but the Hefei Rongshida Sanyo in 2012 realizes the overall growth to be more steady, the key is the multi-brand strategy implementation, the core category increase as well as the channel high quality management, In 2011 to market the emperor of the new brand, then the homeopathy rang the first shot of the domestic market. It is noteworthy that the emperor's brand originated from Sanyo's technical genes, laying its core technology in the contest, standing on the commanding heights of the industry. At the beginning of 2013, the Imperial refrigerator again became the "China South Arctic Science and research team dedicated refrigerator," a temporary cause of the industry and outside the eyebrows. Outsiders have questioned why the icy Antarctic uses refrigerators. This is the most lethal challenge for the polar team's refrigerators--lasting freshness. It is understood that the trek between the mainland and the polar distance between the bumps on the stability of the body test, south polar region as the last piece of land on earth the harsh environmental requirements of landing materials, have become the Chinese Polar team selection of special refrigerators of the examination regulations, but the most critical, is up to six months to update the food supply, Must be given the most effective and guaranteed lasting freshness. It turns out, once again with the Snow Dragon to go to the Emperor degree refrigerator, the complete realization of the team dedicated refrigerator this special task.