How can the Seoer in the era of search engine better deal with

Absrtact: With the improvement of Internet level of ordinary netizens, the popularization of network popularization of small and medium-sized enterprises, the explosion of electronic commerce, the demand of domestic internet is more diversified and stereoscopic. Search engine as the largest portal of the Internet, nature is also in compliance with this trend

With the increasing level of Internet users, the popularization of network popularization of small and medium sized enterprises, the explosion of electronic commerce, the demand of the Internet is more diversified and stereoscopic now. Search engine as the largest portal of the Internet, nature is also in compliance with this trend of development. In such a diverse environment, seoer how to better deal with, find the best way to conquer it, become the key.

We will be the author of the smart home industry as an example to explore, we entered the "smart home" in Baidu, the first page of the natural ranking situation as shown:

Can be seen, Baidu search engine according to the characteristics of the smart home industry, a total of 6-7 related information on the home page, including shopping malls, industry sites, corporate websites, vocabulary, related to the latest news, related microblogging and other types. In addition, the common form of search results include video, pictures, audio and many other kinds. It is clear that search engines are also trying to improve the user experience by expanding the type of keyword search structure display.

Therefore, those who are still limited to the home page keyword ranking seoer, to continue to do a good job SEO, continue to obtain traffic through the search engine, we must face this diversity, and effectively use this diversity. It can be predicted that the future who can grasp this diversity, will stand out, then seoer how to use this diversity? The author thinks to start from these three aspects:

1, Website SEO attaches importance to the whole station keyword layout, website structure. Any site SEO, can not only stare at those few target keywords, such a site even through some means can have a good ranking, also lasts not long. Completes the whole station structure, the website main keyword, the long tail keyword, the accurate key word excavation good and completes the layout, completes the whole station the SEO, attentively for the visitor service, will have the multiplier effect.

2, the importance of other than SEO other SEM methods. SEO is only an important part of search engine marketing, but not all. Since the search engine to display a wide range of content, we have to do a good job of SEM, such as the establishment of a number of brand name questions and answers, the enterprise related information into encyclopedia, library, production, modify some of the relevant video and upload, etc., multi-directional start.

3, do a good job in addition to SEO other network promotion methods. Network promotion itself is a three-dimensional system, but in recent years the effect of SEO has been magnified, most people have ignored other methods. The author thinks whether is the website promotion, or the enterprise promotion, all needs more promotion way to use together, can obtain the better effect. Well-known industry in the industry to do the promotion of Web sites, the release of soft paper, advertising, blog interaction, Forum hype, SNS sharing. These promotional methods not only can be targeted to specific users, the relevant information will be included in search engines, through the search engine to display in front of the searcher.

Therefore, in the face of increasingly diversified search engines, the Internet, I think seoer should also develop their own thinking, on the basis of SEO, try more ways to promote, so that the entire network to promote the formation of benign promotion, play a full range of effects.