How is the user experience of the website good?

Absrtact: What is the god of a website? A website is like a physical store, the most important thing is to let the people in the happy heart, at least not to make people feel uncomfortable, on this basis, who can provide additional value, who the user body

What is the god of a website? A website is like a physical store, the most important thing is to let people in the happy heart, at least not to make people feel uncomfortable, on this basis, who can provide more value-added, who user experience will be better.

Website promotion and marketing is a lot of internet people are very enthusiastic about things, but marketing and promotion must be based on user experience, otherwise there is bullying suspicion. Now a lot of website operation and promotion are separate, this is also in order to better improve the user experience, like doing products to do the sale is not appropriate.

So how does the site's user experience work? The answer to this question may be a guide to running a website. Because many people know to improve the user experience, but the specific how to improve but can not do. Here is a common user's point of view to talk about what kind of site we like.

Let's take a look at some general parameters, that is, what types of Web sites apply to some of the principles:

1, the website opens the speed

This is a cliché because it is one of the most basic parameters. The site is not open for half a day is very upsetting. This requires the site operators to choose space and procedures to pay more attention.

2, the website beauty degree

Not necessarily very gorgeous, but at least not too ugly, can not make people feel disgusted. The website color collocation, the structure layout and so on have certain principle, some basic mines may not step in, especially the enthusiastic seo person may easily overlook this link, because the search engine does not feel the website to be good-looking. But in fact, search engines can use the user's behavior to predict something, such as "bounce rate" this parameter.

3. Internal links

Internal link is a site's fascia, just like the human vein, if there is congestion, it may cause qi and blood operation is not smooth, affect the site effect. Internal links that is to the site traffic as much as possible to the site of the various parts of the vein, link structure well, the value of the site PV/IP will be high, which embodies the charm of an important indicator of the site.

There are more than three common parts. However, the user experience of different types of Web sites can not be confused, mainly two types of Web sites: Experiential Web sites and utility-type sites. The user experience of both sites needs to be discussed separately.

First of all, experience-oriented web sites should focus on the improvement of taste, as much as possible to make users more enjoyable. For example, video sites, music sites, personal blogs, social networking sites, literary fiction stations and so is a typical experience of the site, focusing on entertainment and leisure, spelling is the quality of products, there is no best, only better. For example, video stations, playing as smooth as possible, clarity as high as possible to strive for exclusive premiere and so on, should be irreplaceable.

Second, the reality may be more of a practical web site, to provide information-oriented. Like enterprise station, vertical information station, question and answer platform, shopping platform and so on, the main mission is to provide practical information, without too much decoration and polishing, straightforward to provide the most reliable information. For example, an English training enterprise station, only need to take the course information, teacher information, class arrangement and so plainly listed can, say more than may let a person feel trouble. Of course, the packaging information can still be packaged, as long as based on the real.

Website user experience is a very complex system, need a variety of factors to consider, the basic starting point is to meet user needs, on this basis to give users some additional value, such as user unexpected surprises, unique experience and so on. Do a good user experience, marketing to get back to practical, otherwise how all appear emboldened.