How to analyze users ' needs through existing data

Absrtact: sometimes also as the author of the webmaster will sit down to consider, supporting the development of our site is what? is the search engine to our ranking or the site's profit. In fact, in the final analysis to support the development of the most basic elements of the site is our users. We

Sometimes also as the author of the webmaster will sit down to consider, support our site development is what? is the search engine to our ranking or the site's profit. In fact, in the final analysis to support the development of the most basic elements of the site is our users. We can think about the purpose of the birth of our site, the site continues to grow depends on why? In fact, all of this is from our users. And as a site to get users, then you have to understand your user needs. So how do you understand the needs of users? Let's talk about how to analyze the needs of our users through the existing data.

Analysis of the source of site users, fine-tuning the site operation strategy

The source information of the user is the key information index of the website. For webmasters in the analysis of site data is the first task is to analyze our users from where. By statistical tools, such as CNZZ, Baidu statistics and so we can very clear access to this part of the data. We know that the user wants to come from the search engine, to come from your release of the chain of information, of course, and part of our loyal users through the direct entry of the domain name. And we need to analyze the ratio of the share of the three, know where their site next to the direction of development. For example, consider whether your outer chain is a highly weighted, highly active, and correlated chain. In order to better get the weight and attract traffic.

Second, the Analysis of user page click Heat, fine-tuning Site page structure

For our site to guide users into the site is only a success, how to retain users and convert users is the key to the customer. We also need to the site's users click on the Heat analysis. Also for example, a site at a point of traffic tens of thousands, but more than 80% of users are on the home page to see the walk, then this site is difficult to retain users. It also shows that the page structure of this site is not good, and it cannot attract users to continue clicking. At this point we need to fine-tune the structure of the site. So how do we use the thermodynamic diagram for analysis and fine-tuning? Fine tune the columns of the site. From the thermal diagram we can see the user for our column settings are concerned about, if your column can not attract users to further click to see, then you may say that this column you do not attract target users. For example, you are a promotion of breast products Taobao Guest site, you set up a "Breast products List" column, but you risk very few users click on this column, at the same time you read the user search keywords, found that users are more concerned about Taobao sales related products on the list of information, then you can change this column to " Breast products Taobao Sales list. More in line with the needs of users.

Third, to resolve the user's "back" situation, change site services

The user's "back" refers to the user through the chain or search to our site after leaving the choice to continue to return to visit, retain the user is a site development of the core elements, a large user loss rate of the site can not have tomorrow. Users back to the low actually very much from the site of service problems, in general, as long as your site has to meet the content of the visitors need to have the user's two times back, if the site content is no problem, then is the service, then what kind of service can form more visitors to return?

1, have the ability to contact the enterprise or webmaster contact, such as QQ, telephone and so on, now the general user if there are questions to consult the first form of the QQ, the author suggested that if convenient and can leave both information, in case there are users want to consult the problem but no one answered. This casual behavior is a blow to the user's friendly experience.

2, give small gifts, users need what? users need to know as a site for their attention. This is we can borrow by some of the holiday period of small gifts to express the importance of their site, I think as long as you dare to give gifts, visitors dare to come, have free time to do some small activities can also improve the quality of the site service.

A site to develop can not be separated from the user, for a site can not just simply for SEO and seo, understand the needs of users is the true meaning of this for our site to pay more attention to the idea of some visitors.