How to create a brand through SNS to achieve "self marketing, rotation thin" purpose

Absrtact: The social survival rule of the 21st century is to build a personal brand that can turn your name into Money. This is the view of the American management scholar, Wallace, of personal branding, and his words are also very vividly illustrated by the importance of personal branding. With the rapid development of the Internet

"The social survival rule of the 21st century is to build a personal brand that will make your name money." "This is the view of the American management scholar, Wallace, of personal branding, and his words are also very vividly illustrated by the importance of personal branding." With the rapid development of the Internet, especially the rapid development of SNS, personal branding has become an indispensable part of network marketing, in these years "since marketing" has become an important key word in the network marketing.

such as Lee Kai-fu, Shi Yuzhu, Tong, Lei, and other people through the creation of personal brand, rapid for their own enterprises brought great returns. So how do we go through the microblogging of this type of SNS tools to shape their own brand to achieve "self marketing, rotation thin" purpose?

First, let's look at the characteristics of individual brands:

1, Uniqueness: Everyone is different, their ideas are unique. Like Kai-Fu Lee, he is hailed as a young entrepreneur, so his blog post/microblog is related to entrepreneurship and young people.

2, relevance: close to life, the concept of reflection needs to be able to work with others think important objects or feelings closely linked to the release of things more in line with the user experience. Like Lang-Ping, he is an expert in financial analysis, so in his microblog is published in the financial category of information or personal analysis of some information.

3, Consistency: Others believe that this is based on uniqueness and relevance of the premise of implementation. Generally like the micro-Boga "V" cognition is based on this piece.

Through the above points, we understand the characteristics of individual brands, below we look at the steps to create a personal brand,

1, understanding the needs of others, this is the cognitive process. Before you create an image, you need to know what people are looking at and what they are interested in. For example, Kai-Fu Lee's microblog is mostly based on entrepreneurial blog, but also with the young people concerned about some new things.

2, willing to share with others, this is psychological preparation. Before you let others focus on you, you need to think about why others pay attention to you, and the rewards are proportional, so when you build a brand you need to be prepared to share with others. Like Xiaoxian, she has accumulated a wealth of popularity by sharing some of her thoughts with others over the Internet.

3, in their own value system to meet the needs of others, through the end of their ability to show to others, so as to gain the attention of others. The more personal brand can meet the needs of others, the more development space, the more can be recognized by others.

Through the above study, I think we also have a certain degree of personal brand learning, then, the rest of the need to practice, as the saying goes, "practice of Truth."