How to do outside chain

Abstract: The chain is accompanied by each SEO inseparable things, although now the influence of the chain is not as good as before, but its importance can not be ignored. Take the last Baidu implementation of the Green Luo algorithm, outside the chain in search engine keyword ranking still has the focus

The chain is accompanied by each SEO indivisible things, although now the influence of the chain is not as good as before, but its importance can not be ignored. Take the last Baidu implementation of the Green Luo algorithm to see, the chain in search engine keyword ranking or has an important position, if the chain can not play a large ranking ability, Baidu will not spend so much effort to hit. But the chain of practice is to be based on the site of the phased manufacturing, but also according to the growth of the site to make. So do outside the chain how to do, inside also have very deep strategy problem, not simple we do relevance of the outside chain, do high-quality outside the chain, do the promotion of the outside chain so simple.

First of all, the site earlier, we pursue the goal is the fastest time in the site to do the keyword rankings, at this point the chain should all the site on the home page. First of all the weight of the site to do it, home weight up, just have the opportunity to include your site within the page. One of my judgments is that, a new station from no weight to the right to heavy, and then to the keyword ranking, keyword ranking has a threshold, that is the top 20. Once entered the top 20, Baidu started another more calculated algorithm, that is the user experience algorithm, this has a great relationship with the click. Site keyword Once entered this stage, the impact of the chain on the ranking is very small, so the site's target keywords carried out the top 20 do not need to give the home page hair outside the chain.

Then in the middle of the chain should be how to do, in fact, I think each site should not only create a homepage entrance. Should be built at least two to three entrances, these two to three entrances should be layout two or three core keywords. This time the homepage keyword ranking up, next should conquer the key words is the column page keyword. At this time the site's target keyword just get up, can't expect the first page to divide too much weight over. At this time with the external force on the change is particularly important, the chain is undoubtedly to enhance the weight of the column page is the preferred goal, because you give the home page to send more outside the chain role is not large, the weight in the process of transmission loss, so it is better to go directly to the column page.

Site later, such as home page target keyword stability, column page of our layout of the key words are also stable has ranked, the last step is the need to our site in the pages of the keyword rankings are also done. This time outside the chain to should be aimed at the layout of our important long tail keyword, we are in the layout of the long tail keyword should do an important ranking, first of all important keywords start to do outside the chain, one of the long tail of all the keywords are done. These three steps is the right outside the chain strategy, of course, I think, but I in the actual operation of the effect is very good.

Only through these three steps to the effectiveness of the chain to play to the maximum, do not waste the weight of the outside chain. But now the situation is that all the outside of the chain are pointed to the home page, in fact, this is a lot of the weight of the chain is wasted, from the perspective of SEO is also unreasonable. Because this does not conform to the nature of the search engine outside the chain, a site can not all the outside chain all point to the home page, so our chain in turn from the homepage to the inside page is in line with the nature of the chain, and also the value of the chain to play to the largest, at present I see the Enterprise class or small Web site, in the long tail keyword ranking situation worrying.

There is a big reason I believe that will be outside the chain of strategic reasons, to want to site long tail keyword has a good ranking, the support of the chain is essential. Everyone's eyes can not be all focused on the home page, in fact, in the long tail has a broader world for everyone to play, a site in the SEO performance of the success is not a few simple target keywords, long tail keyword is the real success, in fact, look back, a long tail keyword can have a good ranking, The target keyword can't be worse. In fact, the long tail keyword ranking of the topic is big, with all aspects of the situation. Today is the distribution of the distribution of the chain, a phase of the target, the effectiveness to play to the maximum, not a waste, this is what we pursue. I hope you will have some inspiration after reading.