How to get close to your long admired website

There are a lot of hot and excellent online websites, I believe we will want to know what the development process of these websites is. What is the growth rate of his users? What is the PV now? We can see the website now, but I believe you also want to know what it was designed before. Especially in the struggle of webmasters, you should be on the competitors or industry predecessors promotion methods and development process is very interested. When you want to design a UI or feature that is not the same as everyone else, maybe someone else already tried it six months ago and then cut it out or changed it.

The easiest way to get these confidential information is to get inside your enemies or get acquainted with the company's product and marketing staff or go to the company for a year or so to get the information. Obviously, the former and the latter seem unethical, and the latter's time cost is a bit high. Fortunately, we have a lot of third-party Internet products that can help us to do some information collection. I have listed all the places I can know and I believe there are certainly many other ways I hope you can enlighten me.

My Sina Weibo is @ Yan Bin startup http://weibo.com/yanbin001

I have summarized a total of 6 ways:

1. Know & Quora: listen to the opinions of experts

3.Alexa / Compete / Google Trend: look at the reliable data

3.Archive.org: learning history of all ages

4.Twitter.com/Facebook.com/Weibo.com: Listen to the user's voice

5. Baidu Index: Mining site using marketing and public relations strategy

6. Study the key information of the target site itself

1 know & Quora: listen to expert advice

Related Links:

Know almost: http://www.zhihu.com

Quora: http: //www.quora.com

Knowledge is the most important, the data can only help us to analyze. However, if your current perception is wrong, more data will be useless to you. Fortunately, there are a lot of people who know and Quora, product managers and entrepreneurs can help us analyze the problem. For example, you want to know "ABC site product positioning", if the site is to go abroad Quora, domestic websites go to know, the other people's thoughts will make you hooked.

Know almost every famous website has established an independent Tag. You can click on the tag to see the industry experts on the content of the comments. If you do not have what you need, you can ask yourself. I believe someone will give you a satisfactory answer.

Research on a website, know almost what I recommend will do the first homework. For example, the figure below is about the discussion about Pinterest:

2 Alexa / Compete / Google Trend: Check out the reliable data

Related Links:

Alexa: http://www.alexa.com

Compete: http://www.compete.com

Google Trend: http: //www.google.com/trends

These two websites are the best tools that web analytics must master to help you:

1. Check the site's current rankings

2. View site history ranking, traffic curve

3. View site SEO keywords

4. View website traffic source

5. Which website does the website user go to after leaving the website?

6. The main crowd on the site

Of course, there is a lot of data available from Alexa, but it should be noted that the information on this site is not very accurate. He is only a result of probability-based statistics and does not accurately reflect the actual situation. for reference only.

For example, the chart below gives some important information about Mushroom Street that we can get from Alexa:

Is not it cool? Let's try to analyze the result above:

Mushroom Street is developing very rapidly! This flow curve, straight up ah! Why there are some plummeted? Is the crash it? Or a sudden transition (thinking is not a giant cool things, interested friends can go Tap it). 56% off is a horse? Must have something to do with Mushroom Street ah! (Indeed, 56% off Mushroom Street is a rebate site. This also makes the essence of Mushroom Street exposed, is a variant of Taobao Ke ah ...) Mushroom Sister is a horse? You can force the input method? Mushroom Street only 10% of the traffic from the microblogging?

All female users is not it? 25 to 34 years old is the main Oh! 嗷 嗷. Most children do not have? After the children have said that women are forced to go shopping without time? Or that after the birth of a child no need for the United States? Most have been to college? Mostly in the workplace Mushroom Street? You can be more serious what the work it! The boss give you money is to let you come shopping?

What do you think the statistics are fake? Look at Renren's online location statistics. Half in school and half in company. Really reckless, is not it? Go home children are playing the game soaked go go.

Of course, the accuracy of these statistics is yet to be verified, just to be a reference on the line. Similar age and browsing the site is at home or work statistics Chinese users accuracy should not be high. Do not blindly believe, and as an important basis for the formulation of company strategy. Letter 50% on the line

The accuracy of different sites are different, the specific reasons to study Alexa ranking principle.

If you are using Chrome, it is recommended to install the Alexa plug-in, after installation, not only you on any website he can help you display a variety of ranking information. You search google results, he will also be the site for each result of all the rankings show, can be described as fantastic.

For example, the figure below is the result of a Google search for "Buy Navigation" using a Chrome browser with the Alexa plugin installed:

Google Trend features similar, not repeat them.

3 Archive.org: Learning History

Related Links:

Archive.org:http://www.archive.org

Archive.org This site archives page snapshots of some time on all websites on the Internet. Anatomy of a website, not only to study what he is now, but also to study the site before what it is like, so that we can learn from these sites step by step evolution of some in-depth information. For example, we all know that the design of Mushroom Street and Beauty is very beautiful. In terms of content, there are some characteristics of partial media and the social features are weakened. So what's the way it used to be? Let's go back and review the history of Mushroom Street: http://wayback.archive.org/web/20110301000000*/http://mogujie.com:

Open the link above, you will see this page. The date circled by the blue circle above is the date Archive.org records the site's snapshot. Wow, it's cool, let's take a look at the mushroom street in February of this year

The above is a history archive on Archive.org, here's how it looks online now. Obviously the more partial design of the previous community, now looks more partial media. Mushroom Street can clearly see the transformation process. Interested students can also take a look at the history of the beautiful said, there is a similar process of growth. Therefore, we can be roughly analyzed according to this out, shopping guide social class website is not very good route, or why they want to transition it? Look at history, we can avoid unnecessary detours.

4 Twitter.com/Facebook.com/Weibo.com: Listen to the user's voice

Related Links:

twitter.com:http://www.twitter.com

Facebook.com:http://www.facebook.com

weibo.com:http://www.weibo.com

Twitter, facebook, Sina microblogging are very good official media release information. Go up to see the official accounts of these sites, you will see a lot of useful information.

In addition, especially important is twitter and Sina microblogging. We can get very important users on the site above the evaluation, and valuable user behavior.

Sometimes it is possible to estimate the approximate number of users. In particular, some websites support applications or websites that use the Sina Weibo and Facebook accounts to log in. It is easier to estimate. Take Mito Xiu Xiu as an example:

A total of 1.06 million users use Mito Xiu Xiu when bound Sina microblogging. Assume that every 5 users of Mito Xiu Xiu have a person bound to Sina Weibo account, which can roughly estimate the number of Mito Xiu Xiu's website users is 5 million. Of course, this ratio is not necessarily reliable, the proportion of different applications are different, in the estimation of time also need to be specific circumstances.

5 Baidu Index: Mining site using marketing and PR strategy

Related Links:

Baidu Index: http://index.baidu.com

For example, link: Beautiful said Baidu index

Under normal circumstances, the website search frequency and site visits are proportional (briefly explain that about 20% of people do not remember the site will not put the URL into the favorites, beautiful every visit, said Is the beauty of Baidu search directly, and then click the first link in the past.So, from a probabilistic point of view, the site name search volume for the site PV into a certain proportional relationship). So, the search index on the left we can probably see the site traffic trends. On the right is related news released by Internet news sites. Intimate is that Baidu Index lists relevant news released on some key inflection points at a moment's notice. Many of these news are websites' PR and marketing activities. For example: Beautiful said dolphin launch XXX. Beautiful that the introduction of XXX client. Perhaps, from these news and the left of the trend chart contrast, find some interesting information yet.

6 research site of the key information

1) Look at the site "about us" "FAQ", especially in foreign websites, this part is written very carefully, to a certain extent, see the author's original intention, the positioning of their products.

2) Look at the product's advertising (promotions, etc.) and user incentives, you can most directly know what they value.

3) Look at the product's user community and find out at a glance where their users are using the product, where they like the product, what they are focusing on.