How to increase the number of clicks on the website by the Unit users

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For the webmaster, the process of running a website, the most frustrating thing is the promotion of the site, optimize products, links, SEO and many other means, but often there will always be such a situation, that is, the site's IP rose, but the user's browsing depth is not high. Try digital IP/PV almost equal to 1 embarrassing situation.

First of all, the reason for this situation should be in the promotion process, only for the information of the website to promote and publicize, but neglected the website function promotion and publicity. As I have mentioned in other articles, the promotion is only for the promotion of the Web site, while ignoring the promotion of products, the product here refers to the various functions of the site. Of course, unless your site's featured product is that information, that's a different story. Then, in the promotion process need to pay attention to some points:

1, the site's architectural design needs to be able to highlight the function of their own site. For example: Jinan used Car network, (such as the figure) in general users will search through the Web site Che Yuan detailed page, and then see their own need to find the vehicle source, then the upper part of the page, specifically placed a searcher, for users to continue to find their own information needed. Then on the right side of the page there is a link to the information publishing function, so that users can publish the demand information directly. Finally, at the bottom of the vehicle information, there is the "same brand of Used Cars" list page, in the inability to meet the needs of users, this feature may provide a great help to users. This design, to a large extent, can improve the user's ability to use the page.

2, all kinds of promotional methods, the use of keywords and introduction must be related to the function of the site. For example: Jinan used Car Network, the page header information optimization process, keywords selected the "replacement" "evaluation", replacement and evaluation is the site features features and services, description use the "Free second-hand vehicle sales information, free for you to assess your car, the replacement of new and old cars." Provide a full range of personalized second-hand car service platform. "Free second-hand car trading information is also the service of the website." When users search for such keywords, in fact, is the function of the search site, then the site's function will be sufficient to his users. In the process of advertising must also pay attention to the function of publicity, not just the Web site.

3, the Website Foundation construction question, the webpage opens the speed how, the function use process is simple to understand, the webpage design is professional beautiful, the user experience does how, these are the question.

4, in addition, this is the most important issue, is the quality of products, whether the real ability to meet the needs of users, whether in the competition can have outstanding performance. Not only the network, in real life, if a real product does not meet people's needs, or the core competitiveness is poor, it will be eliminated. So product design is a crucial part of praying in this question.

To sum up, the reasonable structure of the site, the promotion process to choose the right way to promote the site, a solid foundation and the quality of the site function, is the impact of the number of site users click on several more important reasons.

This article starts: Jinan second-hand car http://auto.jnol.cn reprint please indicate the source.