How to make a real bid for money

Absrtact: Bidding has always been an important way for internet entrepreneurs to make money, and there are many people who earn four digits or even five digits through Baidu. At the same time, there are a lot of people in the bid is a loss. So how to really do a good job bidding money, advertising circle through the

Bidding has always been an important way for internet entrepreneurs to make money, through Baidu bid a day to earn four digits or even five-digit number of people. At the same time, there are many people in the bidding is a loss. So how to really do a good job bidding money, advertising circle through their own experience to give you some reference:

1, according to the properties of the auction platform:

We will take the mainstream bidding platform to analyze. Before Google quit China, Google's conversion rate has been the highest, click the unit price is also the most reasonable, but the current flow is greatly reduced.

Baidu conversion rate is good, that is, click the price is very high, at the same time, Baidu malicious clicks and so on can not be a good solution; However, the quality of Baidu Network union is relatively good flow. In general, Baidu's bidding flow is huge, the market is the largest, do a good job of Baidu bidding need to search and network Alliance scientific cooperation.

Sogou did not say, conversion rate can also, recently out of the Network alliance, like Baidu to contend with the meaning, which for us is not a good thing. At the same time, the return point of Sogou is larger, the risk is relatively small. Need to pay attention to, Sogou's flow quality for the effect of the adult is better. This is our years of actual combat experience Summary!

Search does not mention, are some children, purchasing power is extremely low, suggest less to do or simply do not do.

Youdao is mainly his content ads, including blog ads, mailbox ads, dictionary ads, traffic quality is quite good, but also only the world of educational products. Its search is not market, so generally do it's net union.

Text chain, do some high price products or more cost-effective, but not good control. Remember that the advertising circle in 2010, the launch of the left-carnitine and storm video ads, the effect is not bad. 10000 of the day's advertising costs can bring more than 10,000 IP, converted to about 1:2.5.

Behind because of too many advertisers, the text chain from 6 Lianbo into 12 Lianbo, flow line down, advertising costs are rising, there is no much cost-effective. But the channel is pretty good. The demand product profit is higher, the risk is big, the loss is not good control.

2, scientifically set up an advertising account

We have summed up several years of experience, the coming out of some conclusions for your reference as follows:

Baidu more and more attention to quality, once the quality is not 3 stars, then row left the possibility of little. Therefore, the emphasis on quality optimization becomes very urgent. The focus of optimization is 3 aspects: stability, click Rate, new advertising. This is interesting if you can go to the advertising Circle official blog to understand.

Do a good job in the time period of advertising;

Do a good job of regional advertising, its reference standards are mainly the geographical distribution of Baidu Index and the nature of the product itself;

Do a good job of transformation and tracking;

3, project selection is the focus

No matter how far your technology reaches, its carrier is always on top of the project. How to scientifically Select the project, Judge the project is the key.

The project does not have the so-called good or bad, also do not listen to others casually said. The choice of the project also has its own set of theories and methods, here we simply introduce an aspect of the project cycle.

Many people have done a project, found no list, there are indices, but the conversion rate is not satisfactory. This is mostly a project in a recession, and such projects are generally less effective.

Through years of actual combat experience, we summarize the following points:

The project is in the growth period, then we can make the layout, even if the conditions permit the monopoly of the project;

Project Smooth period, we pay more attention to our own account conversion rate, optimize the account to become the focus;

During the project recession, we are more prepared to move on to find the next project.

The main points of these operations, is the key to determine the success of bidding, I hope that we learn to analyze and distinguish. More details of what we will do in the back of the article for you to explain further.

4, summary

In any case, the advertising circle believes that the mode of bidding money is very scientific, but the competition is fierce, only a full range of good methods, strategies, and constantly learn advanced experience, is the fundamental. If blindly follow, do not distinguish, then failure and you are very close.

Do your bidding, make money by bidding, and you must learn the facts, strategies, and techniques that this article presents for you. At the same time humble learning is also very important.

Method + Experience + effort = success!

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