How to make a website SEO strategy

Summary: SEO strategy is a practice, summary, thinking and innovation to integrate resources to achieve a plan effect. I think the SEO strategy to grasp the overall situation from the macro, that is, from the beginning of the site will be the idea of SEO into the site, according to the search lead

SEO strategy is a practice, summary, thinking and innovation to integrate resources to achieve a plan effect. I think the SEO strategy to grasp the overall situation from the macro, that is, from the beginning of the site will be the idea of SEO into the site, in accordance with the search engine and user experience a good way to design.

SEO Chinese translation is a search engine optimization, search engine optimization technology from the deep, is to follow the search engine science and comprehensive theoretical mechanism, the key words, Web site architecture, and each page of each site's mutual chain strategy and so on reasonable planning and deployment so that the site in search engine ranking results have a good performance, In order to promote the enterprise online sales and network brand propaganda play a role.

Then we change how to set the site's SEO strategy, a good SEO strategy from what aspects to consider?

SEO strategy mainly includes the following six major::

1, keyword strategy

As a result of search engine algorithm changes, the current label keyword priority is not too important, but the keyword content in the label still has its meaning. And as far as possible the different pages of the keyword settings. Whether for the enterprise or personal webmaster, we do SEO, the ultimate goal for high flow, high conversion rate. and a Web site to achieve large traffic, only one or two keyword ranking is certainly not, otherwise in the industry and how there will be "28 law" said. Long tail keyword is a large web site traffic is the main source.

Large Web site keyword strategy is more complex, such as: Large business-to-business Web site, keyword classification, home page of the core keywords to channel pages of the channel Word, the list of words to the final page of the long tail keyword, the number of keywords will also increase with the content of the site and more and more. And the General Enterprise Station keyword Choice, on the one hand is own company nature, the company product, and analyzes the colleague basically these operations is enough. In addition to the general small and medium-sized sites, we can also use keyword mining tools, mining more relevant keywords and long tail keywords, such as: Google keyword analysis tools, Baidu after bidding keyword tools, Baidu related search, Baidu Index and some professional keyword mining tools. General large Web sites will be irregular long tail keyword mining data collation and analysis rankings. such as: Target keywords and search volume list, with long tail keywords and search lists, long tail keyword distribution and planning.

2, website structure optimization strategy

(1): Flat Web site structure is more conducive to grasping, breadcrumbs and navigation;

(2): To use the site itself all the pages to their own keywords page to do the link, at the same time, it is best to do more in line with user experience. This is very important, for example, you choose 30 Popular keywords, you can let the site's thousands of pages to the 30 keywords to do the link. This is to use the internal Web page to make thousands of backlinks.

(3): URL standardization has been introduced in detail before, here is not much to say!

(4): Detailed page of the previous, next and related articles read links, so that users in three-step operation to find the content.

(5): Site Map production site map is divided into XML maps and HTML maps, for search engines to establish a good navigation structure, online also have more free map generation tools.

3, Web page details optimization strategy

(1): the title of the writing, the description of the settings as far as possible each page is different;

(2): Robots.txt prevent some unnecessary page to let search engine crawl;

(3): Site navigation;

(4): The site's keyword density as far as possible: 2%-8%;

(5): 404 error page reasonable setting;

4. Website content Strategy

(1): false original content, modify more than 30%; search industry books, magazines, edit and post high quality content.

(2): Add long tail keyword, as far as possible each article contains core keywords or long tail keywords, to ensure the quality of the article.

(3): Continuously increase the original content of the website, still want to quantify. This lasts a period of time, will win the search engine information, has certain weight.

5. Reverse Link Strategy

(1): Friendship links as far as possible in the same industry, the quality is equal.

(2): General external chain methods: such as the major platform to build their own blog; Industry forum signature, classified information site outside the chain, encyclopedia such as: Baidu Encyclopedia, Search Encyclopedia, Interactive encyclopedia, video site links, network favorites: such as: Baidu Search hidden, Lok, Cape of Hope; questions and Answers class platform: Baidu know, Soso ask, Sina love ask, Yahoo Knowledge Hall, Heaven quiz, bar, etc.

(3): Link bait: such as the production of E-books, WP and other open source blog plug-ins and skin.

A lot of external links, the main note to the general number of chain, the use of high-quality link bait and the diversification of anchor text development.

6:seo project management and execution strategy

For the general web site SEO strategy from the implementation point of view, to set the goal of each stage, the development of the optimization schedule, including specific time, operation and so on. And from the project management aspect is to be reasonable division of labor, let the team active, positive.

Conclusion: SEO strategy is based on SEO technology, experience, innovation, skills and ideological. But from the macro point of view, SEO is just a way to promote the site, the ultimate goal of website promotion or to achieve sales. From the overall consideration of SEO, so as to jump out of the limitations of technology, better let the site play its value.