How to make a website successfully?

I believe that any website can bring a steady stream of profits, which is really very fascinating, but if you plan to invest in a website or start a website, you should first figure out the following questions:

1, What is the payback per visit? (RPM) How much does a website earn through sales or advertising for every 1,000 visitors ?

2. What is the cost of getting a visitor? Can the website get the deal via PR or online advertising or derivative orders? If so, what will be the revenue?

3, whether the site has the virus marketing capabilities? Existing site visitors through the network effect or language to generate new visitors. What is the average number of new visitors per existing visitor? (Hint: it must be less than 1. If it is higher than 1, it is estimated that no one on this planet will be used for some time.) This figure is extremely unstable For example, Twitter's initial virus factor is also very low. Later, there was explosive growth after SXSW in 2007, and it has not returned to normal until now.

4, What is the cost of each visitor? If the site scale, whether you need to increase user service or server or other costs?

5, the site has a real user? Passive access and registered users are very different. Those who become paid users, especially very active users, will have no loss?

6. What is the basis of the authorization and how does it change? The only advantage that can be reliably established and measured online remains the authorization. Attention is lacking, and empowerment is a privilege that communicates the information that is expected, personalized, and those of them. Authorization is easy to measure, but hard to grow.

Calculating these six numbers of successful Internet companies and comparing their competing companies will make you understand this different importance. For example, if RPM is less expensive than getting a new visitor, that site may be in trouble. This is also problematic if there are many websites that are not popular replies and occasional PR values ​​that establish a basis for authorization.

The good news is that if you are warned and intend to major surgery on the business model and site architecture, then each of the above can be changed.

Creating a perfect website structure is not just a temporary job, but also a business operation platform. As soon as visitors enter the site and become users, they will hesitate to leave, they will share authorizations from time to time and refer to their friends, the RPM of the site will grow, and the cost of acquiring and managing users will decrease.

just now. If you read this essay carefully, ask yourself, "Are you doing this?"