Absrtact: Webmaster are clear, now do the site more and more people, more and more competitive, and film station is no exception. It's not easy for a movie station to stick to users because many users tend to browse movies on big websites like Youku and potatoes
Webmaster are clear, now do the site more and more people, more competitive, and film station is no exception. It's not easy for a movie station to "stick" to a user because many users tend to view movies on big websites such as Youku and potatoes, so it's difficult to run a movie site.
It's really hard to run a movie station, but it doesn't mean the movie station is dead. Only the operation of film stations need webmaster skills and patience, the following on the author's experience to share how to operate a well and create a "stick" to the user's movie station!
First: Say no to the collection movie, make the website movie more valuable
As a film station, the most important thing is, of course, whether the film is rich enough, comprehensive and clear enough. This is quite considered the film station webmaster's patience, a lot of webmaster are quite tired of this work, so bought a collection of software, every day from other people's website to collect movies, resulting in a lot of web site junk movie. In fact, the author believes that the value of the film is not on your site how many movies, because no user is willing to see a lot of junk. Film station webmaster should always pay attention to the development of film, try to find some popular movies, and put it in a special column, let users enter the site to be able to notice the first time, and the most popular movies to do a detailed introduction, as far as possible in their own language to express, so that the user experience is very beneficial, Users will also like your site more.
Second: Let the text information become rich
As we said above, the most important thing in the movie station is the movie inside the website, but the user came to the movie station is not entirely to see the film, some movie fans may watch the movie tired, they like to browse some information about the movie and news, so this one link is the film webmaster can not be ignored. For this kind of movie fan users, webmaster should spend a little thought on the film information and news, webmaster can go to a large movie site or some entertainment online to find information and news, and placed in a eye-catching column, so that users can see the film when the rest can browse some information to relax, this approach is very friendly, Believe that the user will also be more stuck to your site.
Third: The use of various platforms to classify users in a circle
Why can't many movie websites stick to users? A simple explanation can explain everything: don't know how to circle users. As an ordinary movie station, we can not let users remember our site name or domain name, so many times, users after watching the movie on your site to leave, it will be difficult to return to this site, so the use of some platform to circle users is very important. The platform here can be: QQ group, microblogging, forums and so on these sharing platform, for example, we can also according to the user's favorite type of film to allow users to add a group, such as some users like to watch horror films, we specifically build a horror movie QQ Group or Station forum, to provide like-minded users to exchange, And through the announcement to tell these users, our website has launched new, hot movies. Although this will cost a lot of manpower and resources, but such input is able to get a lot of returns, user groups once established, then your site is not afraid of no traffic, you can also get a lot of loyal users.
It may cost more to run a movie station than to run other sites, but the movie station also has its unique superiority, as long as can operate well, then obtains the flow is also quite considerable, simultaneously hoped the movie station stationmaster does not give up the movie station because of the present difficulty, must always believe, the movie station is will be the one day.