How to optimize the enterprise website can bring effect

Absrtact: Today, the Internet has become a necessary daily necessities, users will touch the Internet every day to search for what they want, to see the latest information about the community, in Taobao to buy or auction items, these are the things users must do every day.

Today, the Internet has become an essential user of "daily necessities", users will touch the Internet every day to search for what they want, to see the latest information on the community, Taobao purchase or auction items, these are already users must do everyday things. However, the face of the Internet this powerful function, enterprises are not to be outdone, according to the data show that most of the enterprises are now in the Internet marketing, and every enterprise has its own corporate web site, so enterprises began to use the site to the vast number of users to pass the enterprise products, services and other information, Let more users through the enterprise website to Oracle Enterprise information, so that the Internet is the gem of the enterprise.

For enterprises, the Web site is the image of the Internet, the site is also bad directly determine the user's view of the enterprise, so the enterprise attaches great importance to corporate websites, so the company will recruit dedicated webmaster to optimize the corporate web site, through the SEO to achieve high ranking, high flow, high weight, It also allows users to gain user experience and achieve conversion rates on the corporate web site. Face the reality, in the enterprise is responsible for the site webmaster are encountered the same problem, in the optimization of the site when I do not know which to optimize to get rankings, weights, traffic, so the owners of the business has brought confusion. Often have business owners and the author of the exchange, in the end how to optimize the corporate web site can bring effect, then the author today with the Enterprise webmaster Simple exchange of the author's view it, I hope the author's views can be helpful to the owners of the business.

First, the enterprise website structure, the page to do optimization

First of all, the enterprise website structure, the page to do optimization. Often do optimization webmaster should know want to optimize a site, no matter what type of site, the premise is to the site's structure and page optimization, and the structure and page is a one-time optimization, optimization after no need to make any changes, The optimization of the structure and the page is not online in the site or the development of the site when the optimization, so I think these two optimization is the most important. The author of the structure needs to do the optimization: column design, navigation design, spider traps, prohibit collection, internal links, web site normalization. Pages need to be optimized: META tags, body optimization, h/alt tags, keyword layouts, and streamlined code. The author thinks these are the optimization that the enterprise website needs to do earlier.

For example: The author of the company's website is to do the structure and page optimization, the author's website is not online, so do not modify the K station, in the optimization of the structure of the author will be column design, navigation design and so do the optimization, and then do the page optimization, the three labels, etc. When these are all done optimization, the author does not change the structure and the page.

Second, the content of the enterprise website to do optimization

Then, the content of the enterprise website to do optimization. When the structure and page optimization are positioned well, the next day content is the master station content and outside the chain, the author first to say the content, we all know that the original content is Baidu like, if the site exists original high-quality content will bring endless traffic to the site, but a lot of business owners difficult in this original content, Don't know how to write original content. I think the original content is very good, the enterprise stationmaster must first to the enterprise, the product and so on to do the understanding, this thorough understanding can write the article, but when writes the article not to consider the key word not to be familiar, the elementary school time all wrote the composition and the diary, at that time did not know the soft text this concept, So how to write it at that time. Should pay attention to when the station in the article to adhere to update, every day to update the frequency of content, find some long tail words to expand writing articles.

For example: The author is now responsible for the content of the enterprise Web site updates, the author of the product is a certain health food, the company's website has news center and product knowledge two major needs to update the column, news center the author in the enterprise has significant deeds will update the content, and product knowledge is the key update In the Product knowledge column, the author mainly updates some common knowledge about food, knowledge, such as the efficacy and role of a certain food, such as food consumption methods, such as food prices, in the update of the author will find some long tail words to update the article, so that updates can quickly drive the main keyword ranking, In addition, users can search for these articles and enter the site.

Third, the company's Web site outside the chain to do optimization

Finally, the enterprise Web site outside the chain to do optimization. Corporate web site is a small site, mainly rely on the chain support, so the webmaster should not only update the main station in the daily content of the site to do outside the chain, to do the station and outside the station to combine, so that will bring the best results. Then the enterprise webmaster How to do the site useful outside the chain? I think that to do high-quality natural chain, for example, for products outside the chain can be classified information, business-to-business, forums and other issues outside the chain, there is a correlation can be in A5, Chinaz, such as the release of the experience of optimizing the corporate website of the soft Wen. Note that the content must be original, but also and enterprise products, corporate sites have targeted and relevance, so as to transfer weight to bring the site rankings and traffic.

For example: The author now to the corporate web site to do outside the chain, do outside the chain is a long-term thing, so I will do every day outside the chain, because a lot of business owners do outside the chain is to rank and weight, so the author is the same, the author of the chain is written every day to write a website about the SEO type of articles, and then divided into A5 webmaster nets, Chinaz, search outside, outdated and other submissions and apply for original, so there will be a lot of Web site reproduced articles, can bring high-quality natural flow for the site, in fact, the other people actively help us do the outside chain is the best outside the chain, long-term down will bring good rankings and weights for corporate sites.

Written at the end:

To sum up, the Structure and page optimization of Enterprise website, post update, station outside the chain release, these three is the main business owners do, where the structure and page optimization is a one-time, and the need to do every day is the content update and the chain release, so the enterprise stationmaster needs to do the optimization work should be clear, But in doing these optimization work must adhere to, long-term, stable, such optimization will bring significant results to the corporate site.