How to put the limited budget into the effective SEO work

Abstract: The use of search engine marketing to bring traffic is not easy, so we all want to have a high cost-effective, reasonable input resources allocation. You can come up with enough budget money to hire the industry's most famous search engine optimization company to become

The use of search engine marketing to bring traffic is not easy, so we all want to have a high cost-effective, reasonable allocation of resources. You can put out enough budget money, hire the industry's most famous search engine optimization companies, become their VIP customers, then you can comfortably lie in the office, waiting for a large number of search engine users to visit your site, and buy your products, thereby bringing you profits.

Of course, few companies have enough money to be able to use them as they wish. If your company is just a small company and you're only planning to invest in a budget that's not big, then it's very important to have a better plan. Don't worry, I'll tell you how to put a limited budget into a significant SEO effort.

1. Startup Project Analysis

Whether you own a big business or a small company, you need a whole new search engine optimization plan before you decide to use SEO. Whether your site has been optimized, or there are many shortcomings in urgent need to solve, you have to find a way to start your DIY search engine optimization trip.

If you hire a professional SEO agency service, they usually take the first step is to analyze the site, evaluate the current SEO progress, and show these key details. But if you don't want to or can't afford an SEO agency, you can also analyze it from a lot of free programs online. For example, Baidu Webmaster Club provides SEO analysis tools. Through this tool, you can create tasks for your site, you can find the page warning, click on these warnings, will put your site's flaws specifically described, these places may not be conducive to your SEO. For example, using too many H1 tags, or a lack of image Alt tags, solves these problems and improves your site's SEO effect, and it doesn't require you to spend money.

2, the site for testing

SEO is not only smart Web developers can secretly work, this subject is now very popular, anyone can learn and use, whether you are a personal webmaster or the founder of a large company.

For example, whether you are running a small personal blog, or has become Jingdong, Taobao and other competitors, you can use the SEO program to optimize your site. Similarly, the basis for doing SEO work is to have enough external links to your page, whether you are manually or hire a professional agency to help you, can not avoid this.

3, the use of free tools to analyze competitors outside the chain

Next, a portion of the funding will be spent on link building, specifically, from other well-known sites or high-quality sites to their own sites, as in the previous step through the search engine analysis tools to analyze the optimization technology, you need someone to create a lot of backlinks, of course, you can do it yourself.

An effective way to find links is to check the sites that link to your competitor. It's really easy to do this, you can use the major webmaster stations to provide outside the chain analysis tools, including Baidu itself also provides outside the chain analysis tool, your competitor's URL to enter, you can easily see a lot of outside the chain goal, these will be your outside the chain construction of excellent resources.

4, to establish their own high-quality links

You have found a lot of good outside the chain from the third goal, get some links to build the opportunity, in fact, you can also through the following ways, get a higher value of the link:

A, write the industry article, submitted to your target website, so try whether he would like to exchange a link to you?

b, write more technical content of the article, or create information charts, in the social media share, such as on the microblog published. This form becomes the content marketing, it is reprinted, will bring the good link opportunity.

C, provide free download products, such as a free ebook, or a small software program, to your site users. Once users feel good, there will be many sites reproduced, then they will quickly link to your site to provide this tool to users.

The obvious sign of these useful methods is that they devote energy and time, not money. Although you may not want to invest much, or have little money to invest in, this does not mean that your SEO will not succeed, but it means that you may be more than your competitors need to invest a lot of time, because they spend money to solve the problem.

5, consulting experts to solve the limit problem

Finally, when it comes to search engine optimization, don't see the sesame but lose the watermelon. All of the strategies listed above are available to allow you to use the site's Seo method to go without needing to spend a penny.

However, in some cases, you need professional people to guide, such as how to restore the site by the search engine penalties, or suffered a negative SEO attacks, this time you can not use the free method to solve, you need to consult a professional advisory body.

Similarly, you may find that in the SEO field, DIY, the effect of your site's SEO activities, there is a natural limit. You may find that when you reach a certain level, you can no longer ascend. If you are the boss of a business, you need to deal with these SEO work, while you can not have enough time to operate, because you may have to do something else. And even so, you can't go beyond your competitors. The use of these skills is still very limited.

In both cases, the most important thing is to consider the overall ROI, and then look for a reputable SEO consultant or agency. Depending on your marketing goals and online interactions, you calculate the possible profitability, as well as possible search engine ranking results, and then configure marketing resources, including money, according to your intended goals. And these are the only costs you spend on search engine optimization.