How to reduce the bounce rate of website users

Absrtact: The purpose of website promotion is not only to attract users to browse this simple process, the ultimate goal of the promotion is to convert the user into a profit target, so as to achieve the purpose of making money for the website, although I said that there is a one-sided, I think the vast number of websites to promote the network

The purpose of website promotion is not only to attract users to browse this simple process, the ultimate goal of the promotion is to convert the user into a profit target, so as to achieve the purpose of making money, although I said that there is a one-sided, I think the vast number of Web sites for the purpose of network promotion is to achieve a certain value, so, If you are only staying in the low-level stages of attracting user access, it is difficult to achieve the purpose of profit, in the site content optimization, attracted a lot of users, users in a few seconds to leave quickly, did not read the content of the site, no doubt to have invested a lot of time and energy of the webmaster, how I hope that users long dim sum, Even a little more time on the site. "Decisive", how to effectively prevent users from jumping out, but also rely on their own, the following simple introduction of five strokes to prevent users to jump out of the law:

One way: The overall structure of the site gives people a neat, clean feeling

Some webmaster friends in the site content update, often make such a mistake, is the content of the site accumulation more the better, the content of the homepage can attract customers, but in fact, the homepage too much content not only let access users can not find their own content, and, too much content deposition, will delay the speed of opening the site, These small details can affect user patience. Therefore, the homepage as far as possible to maintain the theme of neat, unified theme, as for those and the site-related content, can be placed in the level two or three page, so that users can not be masked, 1.1 points of interest to browse their content of interest.

Method Two: The existence of a large number of internal links

That is, when a user visits a website because of an article that interests him, this article for users, feeling very good, after reading a kind of fun not to do the taste, he also want to see some related articles, if the site in the content optimization, directly in the site optimization of the keyword or another article related to the hyperlink, Will attract users to click on the link read down, so, the site in the promotion process needs a large number of outside the chain, in the content update also do not ignore the internal link bonded user role.

Method Three: The information delivered by the home page allows the user to capture

What is the website for? Web site to provide users with what kind of services or information, we should be on the homepage of the most conspicuous place, so that users can feel at once, do not blindly add some and site-related content, such as some corporate websites, often put some photos, general manager of the Chairman of the speech and so on, usually such a website, But is the enterprise leadership "face Project", it is difficult to achieve the goal of network marketing, as long as we pay a little attention, as long as the homepage on these and the theme of irrelevant content of the site, updated slowly, is usually a bay of stagnant water, do not understand the strong network, and adhere to the basic

Method four: To eliminate the distraction of users

Many sites seem to like access to users can quickly contact them, so, in the home page to add DV short film, or use sound ads, QQ window, drift ads, the purpose is very simple, users ah quickly and customer service contact! is the effect good? My feeling is not too good to put yourself in, if I go to visit a website like this , not opening a Web page, will jump out and customer chat QQ pop-up window, make people very uncomfortable, at the same time, can not ignore a problem is, the general user in the use of their own computer browsing the Internet, not only open a Web page or program, they usually open QQ, want, games, 3-5 Web pages, Although the Site a small window ads can not occupy much speed, but, the user opened a large meal program, has been running slow enough, it will be some of the Web page of some small gestures, produce unbearable feeling and leave.

Method Five: Carefully put into advertising, control the amount of advertising

Advertising in the website is one of the main means of profit for many websites at present. Y some corporate websites also like to put the product ads to their own website, to be honest, no one likes a big mess of ads, unless the ads are interested in the people, the interest is not from advertising products but from the form of advertising, but many webmasters rely on these ads to survive, so, in the advertisement of the implant, As far as possible cautious, especially some pictures of video ads, in the implantation site to take into account the speed of the site space, do not open the page because the speed is too slow so that users have unpleasant feeling, so that the Web page has not opened quickly jumped out. Small web site, generally last only put into a kind of advertising, do not blindly seek more, because, small site itself into the cost and large site comparison, a lot less, so, set a profit point, do not biting, blindly under the burden, it is easy to bury the future of the site.

"The truth is the only standard to test the truth!", how to effectively prevent users to the maximum extent of stranded in the site, and into a profit point, different sites need different ways to treat, regardless of that way, only in the constant update and summary of the step-by-step approach to perfection.