In the end can not change the title?

Absrtact: A lot of beginners in the beginning to learn SEO when the predecessors are nervous told must not change the title, modified will drop the right or K. There are also some people say that the title changes have nothing to do with the change will have a better ranking. So, what can we do?

Many beginners in the beginning to learn SEO when the predecessors are nervous told must not change the title, modified will drop the right or K. There are also some people say that the title changes have nothing to do with the change will have a better ranking. So you can not change the title?

In fact, there are four kinds of situations:

First, add keywords

Adding keywords generally leads to lower rankings, because the added keyword will dilute the weight of the title. For example, Baidu to give the site's title is 10 set has 2 keywords, then each keyword allocation gets the weight is 2, if we add 2 keyword then each keyword weight becomes 2.5. Given less weight, the ranking competition is small. From the site needs to increase the keyword is to expand the scope of content, but now more and more Baidu trend in the store rather than grocery stores.

Second, reduce the key words

Reduce the keyword generally is not related to, because the reduction of the keyword after the title more accurate, conducive to the ranking of keywords. But there is also a situation is to reduce the keyword is suitable for the requirements of the site, is the keyword and content matching. For example, the content of the site is bucket elevator, the title is bucket elevator-buried scraper conveyor. But if the deletion of the bucket elevator in the reduction of the keyword, then the rankings will be very bad. The third situation is the title of the deletion of the content has not been reduced, such as the title inside is bucket elevator-buried scraper conveyor. In order to do a good job to delete the title inside the buried scraper conveyor, but the contents of the home also has buried scraper conveyor content. It's good for keyword rankings, but it's more advantageous if you match the content to the title.

Third, the content does not match the modification key words

Many people in the modification of keywords when not to analyze the search keyword user needs, so in the revision of the title is in accordance with their own ideas to modify, worse is the content of the home page does not meet the title inside the keyword, so the modification will certainly lead to the site's right to fall. Like your store sells beef, you hang a sign at the door that says dog meat. That's not a customer. Next time don't dare to come to your store to buy it? Because he wanted the goods on your sign, but you didn't offer them. Similarly, Baidu gave such a hanging cattle head selling meat site will not give a good ranking, after the modification will drop the right or K station.

Iv. Modification of content matching

Some SEO in the revision of the title is done by Baidu Drop-down box and related search needs analysis, and according to the layout of the homepage of the site to set. For example, the title of a Web site is bucket elevator-scraper conveyor, but the contents of the first page around the bucket elevator to do, there are bucket elevator pictures, bucket elevator structure diagram. Then I will change the title to bucket elevator-bucket elevator picture-bucket elevator structure chart Such keyword ranking will be easy to come up.

Summary: The title can not be modified is not what others say, but see how you modify. If it is in line with the user needs and is also consistent with the content of the home page, then such changes will promote keyword ranking, on the contrary will lead to the right or the site by K. However, the general recommendation of the new station do not change the title, more can not change the title more than once.

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