Industry website to how to update

Absrtact: What kind of website do we need to do? Many times we feel that doing the industry site is easier, so more and more friends into the industry site this piece, coupled with some traditional industries slowly to the Internet transfer, a batch of industry sites established

What kind of Web site do we need to do? Many times we feel that doing the industry site is easier, so more and more friends involved in the industry site this piece, coupled with a number of traditional industries slowly to the Internet transfer, a batch of industry sites established. However, many friends have asked the Guardian a very important question is: The industry site to how to update?

Because the industry site to a certain degree of professional will be stronger, and the industry site operators are mostly network or ordinary network personnel, at this time, when we update the site basically appeared a few major problems, is the article is not readable, the article advertising is too strong, and even some direct collection, The content of the industry Web site as a reference 、、、 this kind of wrong operation caused the ranking of the industry site is very unstable, especially in some medical industry site rankings more unstable, we have to choose to bid to maintain the site display. Most network departments have editors, but is it really that hard to be an industry editor?

A: Are we really looking for an editor?

Are we really looking for an editor? This question has been neglected by everyone, for the industry site, the original people's expertise is not strong enough, at this time we find the editor is what? Do you only know the false original, only to update the article every day? Do you just know how to do your job every day? For Industry website editors , we want to show the content is readable, the Internet flooded content to put on their own web site how much? I believe most editors don't know what they write every day.

In many cases, our editors are only writing articles for writing articles, and even some editors on some basic common sense: Anchor text, alt attribute, nofollow, and so do not understand, not to mention the H tag and keywords and so on. But how many people really want to seriously tell them about it?

Second: What are the minimum skills for editing?

I believe you see this problem, think of the 1th is the editor to write good, right? For the industry web site, we do not need too gorgeous language, the best written articles easy to understand. This is what many editors lack. In particular, some editors like to make some professional terminology, ask your users to see what these terms mean? Like we go to buy kidney, you say pig kidney, how many people will understand? So let users understand our article is the first task.

Editors are not just editors, you have to learn to analyze data. We write the article every day, included how many, ranked good. Why are these articles ranked well, why do some articles click on high? Compared to such problems, many editors may think that it is not their own business, precisely because most editors do not have the awareness of data analysis, so there has been no progress.

Three: How to be a qualified industry editor?

Although editors are not master-optimized, but also for the optimization of services, so the editors in the text grasp and false original skills need to have three abilities: one is to understand the principle of Baidu search, keywords such as layout to have a clear understanding; the second is to have a certain ability to plan, the industry's website special activities, The news of the industry website These content is absolutely an editor must complete the task perfectly; Three is the editor's ambition, most of the industry editor every day in the muddle, everyone did not think why I want to update the article, my article why not be included, my article why no one to see? And many editors think they have no development space, which directly affect their ability to play, let alone self-motivated.

Four: Do a good job in an industry web site editing really so difficult?

Back to the original topic, do a good job in the industry web site editing really so difficult? Guardian of the view that the absolute is not difficult, it is difficult for everyone to be self-motivated, did not consider their own to make what kind of achievements; The difficulty is that we have not thought about upgrading their ability, such as optimization of knowledge, the ranking of useful editing methods; The hard part is that we just update the article to update the article, anyway, false original is so simple, I do not have to worry about so much; the difficulty is that the ads overdo no marketing, most of the Web site editors think that on their own website issued again obvious advertising is no problem, but this not only did not play a marketing effect, Conversely, it is considered to be a flood of advertising.

Recently Guardian is also doing the industry site, but also the most difficult to feel the medical site. For the increasingly severe internet situation, how to do a good job in the optimization of the website, how to do a good job of updating the site has become a problem we have to think. Do you really want to update the site? Are you really a qualified network editor? Is it really that hard to do a good job as an industry website editor?