Information design graphic design should follow what principle?

Graphic Design in Information Design Introduction to Information Design In today's complex world, the design is also full of flowers, what design is the most user-friendly, and can give users the information they need, which is worth discussing of.

The definition of information design

As the name suggests, information design is used for the design of information exchange. If we take the word "information" separately and explain it first, the term "information" has a long history. It is the basis for the development of human civilization. It can be said that all human beings The knowledge and stories are all information. Through the transmission of information, human civilization can be improved and progressed. Nowadays people receive more and more information, so we can understand and utilize information according to the law. In a broad sense, the information has the following properties: measurable, identifiable, convertible, storable, processable, transferable, renewable Compression, available and shareable basic functions. However, if his most important role is his shareability, that is, the function of dissemination of information, if the information can not be disseminated, then he will lose his meaning. Since mankind entered the era of civilization, there are three ways in which information can be disseminated through generations of communication by means of language, words and images (paintings). Language uses voice to convey information, words to use writing symbols to convey information, and images to convey information through images. Sound, symbols, images become the main form of human communication of information. It is only through this kind of expression that human beings can communicate and understand each other. So we can say that sounds, symbols, and images are three forms of information unique to humanity. Nowadays, more information design we know is the conclusion from some designers' works and opinions. One of the most popular viewpoints is to help the audience to understand and apply the information better through the information processing and induction. In the design of information is based on the premise of solving the problem.

The history and development of information design and its impact

The world's earliest Shaowei cave, which has more than 30,000 years of history, has the oldest group of cave murals in the world. The 8,000-year-old historical scribble symbol found on ancient Chinese sites is the earliest visual communication case .

Of course, in today's cultural environment dominated by visual culture, it is difficult to fully understand the importance of these first signs of mankind, whether it is practical or spiritual, and we are not sure, but these symbols and paintings have influenced us After the human life. However, in 1300 BC, the Sumerians inscribed the town layout on the clay and pointed out the town layout of the gutter position and the building, and also made a cuneiform remark. This picture has good practicality. Also known as the map icon, has been the industry's information designers as one of the earliest information design. Because the map has a good purpose of use, it is a very direct message to the audience. Speaking of the usability of information design, we have to say one of his most common expressions - graphs and curves.

William Playfair, the father of modern charts and curves, was an engineer and political economist, but in order to make it easier for the audience to understand the complexity of numbers, he created line charts, bar charts And pie chart to replace the previous data. This allows the audience to more clearly understand the contrast between the data. It can be said that the emergence of charts and curves has greatly enhanced the development of information design.

In 1925 Otto Nuerat published a systematically designed pictorial text "ISOTYPE" (International System of Typographic Picture Education) hopes to replace the text through a systematic image to form a common language in the world, but in the end Due to the limitations of the printing process failed, however, his influence has not stopped. The signs now used in public places are evolved from "ISOTYPE." He played a disruptive innovation and promotion role in the development of graphic design on information design.

Graphic Design Analysis of Three Principles of Information Design

The reason why information design is called information design is its own principle of attribute. Now we think about the graphic design in information design from the three basic principles of information design.

Cognitive principles of information design

First of all, information design has the cognitive principle. After designers design and organize the information, information design should be communicated to audience-specific information in a clear, easy-to-understand way. In order to achieve this goal, the information designer must "exaggerate and simplify" the subject of the design and conduct a detailed study and understanding, and explore the easiest and easiest way to convey thematic information. In the "big bang era" people are selective of information, how to let the audience receive the message you convey in the numerous and numerous messages, which is also a question that every designer thinks. So as the most easy to convey information in the design of information graphics, and how to design it? Architect M. van de. Rowe put forward the design view: "Less is more (Less is more.)" Is suitable for use in information design Because the design of the information is designed to show the audience what the message he communicates to the audience at a glance.

Graphic design of mobile phone interface, as a typical information design, he wants to convey to the user the most direct value of the information. When using a mobile phone, the user needs very intuitive graphical information. So as a designer in the design will consider the most simple design, allowing users to know this information, so when we first consider the design is simple graphics. For example, the phone book this graphic, we designed the style of the phone book, using line drawing approach to achieve, at the same time the telephone symbol on the phone book is also a good pass the moral of this figure. Why such a graphic design can be easily accepted by the audience, I think it is very important that the information designer to seize the audience's "memory" of this feature. This information designer is the best way to carry out graphic design, the above cell phone interface graphics are grabbed the audience this point to design.

The principle of communication of information design

Second, the principle of exchange of information design, communication, as the name suggests is to communicate with each other, this is not the wish of the information designer, but to interact with the audience. The study of communication in information design is to study how users can receive and share their information more effectively. Now we know that the graphic design profession is more called "visual communication design." Designers are the sender of the message and the object of communication is the recipient of the message. Therefore, the design of information in the design of information to understand the communication object is also very important, designers in the design of graphics should also take into account the audience's cultural literacy and living environment, because these directly affect the audience's acceptance of the graphics . The following picture shows the design of the iconic design of Dragon Keeper. As the audience is a cybercafe manager, as far as possible in the process of graphic design to consider using realistic way to performance, user-friendly identification.

Aesthetic principles of information design

Finally, the aesthetic principle of information design, as a designer whether it is the past or the future are to add beauty, which is the minimum requirement for the design is. Due to the increasing influence of design in modern society, as a designer, we should still focus on the most basic - visual design. However, as the aesthetic principle of information design, we must combine the first two principles of information design: cognitive principle and communication principle, the only way to better convey the aesthetic principles of information design. This is most evident in graphic design.

2008 Beijing Olympic Games and the 2012 London Olympic Games sports icons, since the Olympic Games sports icon appears, after each Olympic Games icons are different, but there are the same, why do we say that the 2008 Beijing Olympic Games sports The icon is hailed as "the beauty of seal art". The Beijing Olympic Games sports icon takes the character of seal script strokes as the basic form, integrates the pictographic interest of ancient Chinese inscriptions such as oracle, gold and bronze, and the simplified features of modern graphics. The sports icon is easy to recognize and remember , Easy to use requirements. Strong black and white contrast effect clever use of the Beijing Olympic Games sports icons show a distinct movement characteristics, elegant sports beauty and rich cultural connotations reached the harmony of form and meaning. "This is Zhang Ming, vice minister of BOCOG cultural activities, introduced the icons. We also know that this set of icons not only has strong Chinese culture, but also is very concise. In the perfect combination of traditional culture and modern design, it also considers the universality of the audience and looks for his personality in the commonality of icon design. The same goes for the 2012 London Olympic Sports Icon Design, which is said to draw inspiration from the London Underground icon. In any case, these are all important design paradigms for communication and aesthetic considerations in information design.

Graphic design in future information design

A brief account of the use of graphic design for information design in the print media has been made, but what the 21st century calls "the era of the information explosion" is not just his large amount of information, but also the amount of media he uses. At the same time, information design is a special form of design involving many disciplines. It integrates font design, illustration art, graphic design, interactive design, ergonomics, psychology, sociology, linguistics, computer science, It also requires designers to create concise and understandable information. Emphasis is on people-oriented and the accuracy of information performance. In the future, I believe information design will play a decisive role in both graphic design, product design and UI design, as we can see from the latest product IPAD from Apple. I think this is a message design with the most representative of all disciplines.