Internet E-commerce Sales Plan

Internet Sales It must be equipped with a perimeter plan as well as a comprehensive market order to ensure your success in the Internet business mode! But the successful Internet enterprise he is to sell the plan, the marketing strategy is an important center point! To be sure, successful internet companies are more familiar with the location of their business customers, And ready to deal with all the Internet competitors. More prepared a full sales plan at any time corresponding to changes!

A good plan tells you how you can attract and retain your online customers, and how you can compare your competitors to the budget and the positive results you get. Then he includes: Market survey, Target customer focus, competitor, product main performance, service quality How to follow up, and budget online advertising and promotional activities.

Survey of the Internet market

An effective sales plan is to start your analysis from the time you enter the market. This will also provide data to help you solve all potential marketing problems.

Mail survey

If you have the opportunity to use email to investigate the opportunity, then you have to make sure that your problem is fine and short, the page content as far as possible not more than the second page. Because when a consumer accepts your email, he doesn't necessarily give you a complete survey, and if the content is too long it can even cause the consumer to delete the message. In addition, I do not want you to use garbage mass way will only let consumers to your brand aversion! Of course, you also have to budget enough time and manpower to deal with this when the mail is sent out for two weeks. The possible measure of a feedback letter may also be that a large number of people are needed to handle all this, and the real feedback is the most valuable research data.

These data are key to your market success, and you have to know whether the data in these markets are accurate, and that the data is accurate and can be a key to the success of your marketing plan! Of course the market investigation does not have to be handled in the form of emails, he also includes telephone surveys, regional distribution surveys, government agency investigations, Trade Exhibition survey and so on ... No matter how you use that approach to market research, your focus should be on collecting more accurate information to convert to your potential customers. When you encounter a demand for your product or service, this is the target data you really get!

Breakdown of Sales Plan

When you have completed your market research, you must then prepare to develop your plan.

For example: Several basic factors included below

Executive outline

At the beginning of your sales plan you must have a simple summary summarizing its contents.

Sales target

Discuss your sales objectives and let your team know that all strategies are implemented around this goal and implemented in two ways: the trial period, and the second. Achieve your goal between trial and availability at specific times! The target period can be divided into trial target and reach period, according to the probation period is divided into 3 months, up to maturity but divided into six months or annual. And in the Group proposal group form to make sure they compliment each other, the purpose of grouping must be to let them know that the goal of marketing is achieved.

Division task of the team

Defines the important characteristics of a team's division of labor.

Segments of the population

Analyze the age, gender, industry, income, education level, and your existing customers. Do your customers usually have a Web site to shop on? What product quality do your customers value? or do they need your service quality? Well they are like your http://www.aliyun.com/zixun/aggregation/20581.html "> product quality or service?"