KeywordsThe New York Times the Kindle the publisher the reality and the future
Sun Jin at that time every flower in the world you will know its name, every book in the world you can read. After the future realization of the tablet transparent capture, information and search will be everywhere. It could have been a transparent screen, and when you pointed it at the curb, a building will be on the glass, and then you can touch the building in the glass and immediately search the Internet for the name of the building, the location, the internal merchant, the level of contact you are looking for, the phone number of the contact person, and the photo. This transparent screen allows you to search for all images that are reflected in it. For example, a roadside car, users can immediately search its model, price, user evaluation, where to buy, which dealer's lowest price. Put the transparent screen on the books, and every word you don't understand will be able to search for explanations. Of course, these are still sci-fi, but who can say that it won't be a reality in a few years ' time. The big heat of Apple's ipad has rekindled hopes for the future of tablet computers. The ultimate shape of the tablet should be transparent capture display + can be folded, which will radically change the mode of information service. At present, Apple's most expansive ambition lies in the media publishing industry. On the macro level, Apple's ipad features include browsing the internet, e-mailing, manipulating form files, playing video games, listening to music, or watching videos. But these have been picked up by Apple's ipod and iphone, and the ipad is just icing on the cake. Apple's latest ambition is to change the publishing industry, from newspapers to e-books. Mr. Jobs said Apple had been supported by five of the world's largest publishers and would open the door to other publishers. Apple has launched an online book store ibooks Store in conjunction with the ipad, where users can buy e-books and read them on the ipad. Mr Jobs is not polite to say that publishers are planning to remove e-books from the site because of growing dissatisfaction with Amazon. If the ipad sales reach 10 million this year, it will hit Amazon's Kindle hard, as the Kindle shipments will be quickly overtaken. At present its shipments to 3 million units, but the price is not much cheaper than the ipad, but also black and white, functional single, can only be used for reading. More crucially, you can't insert ads. Rob Enderle, an analyst at Enderle Group, said Amazon did make a concession to publishers after the ipad was released, and the Kindle was not the publisher's favorite. Newspapers and magazines do not like this product because the Kindle cannot provide embedded advertising. And the New York Times has been able to do the electronic newspaper with the ipad, which is not only a good display of newspaper layout, but also insert pictures and videos, which means that the insertion of video ads in newspapers can be achieved. The price of video advertising, which is targeted by precision, will be higher than traditional newspaper advertising.
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