Is SEO going to end?

As we all know, I often criticize Google. Google is a very great enterprise, the development of a large number of outstanding products, any enterprise to its revered. But it is not a good thing that Google's important influence in the search market is changing the direction of the Internet market http://www.aliyun.com/zixun/aggregation/6473.html.

In general, I'm mainly talking about Google's algorithms, which rule the Internet search rules. This algorithm is the most wonderful thing I have ever seen, and it can give you a subtle answer to the question you ask. This algorithm reads the content and determines what is relevant.

When we humans have this ability, the computer must perform this task because it is programmed, so it follows a series of rules. When such a rule is highly regarded, its elements are known to the world. Computing began as a sensible way to study and classify interconnected meats, quickly gaining market appeal and becoming the dominant search engine. The site is not only the development of their own content, but more importantly, the development of compliance with the rules of operation of the content. By researching and classifying the internet, Google has changed the Internet.

This is not a good thing, it encourages some people to engage in search engine optimization activities. They feel that the home market for algorithms forces users to look for new ways to find new content, especially through social channels. The market is constantly issuing the "SEO end of The voice."

These people are actually wrong.

Google algorithms, as well as Bing algorithms, are not a gesture of software. Although people do not know what algorithms Google will develop, we know that these rules will sweep all content and data to answer questions for users.

Today, the Internet not only changes the way the Web site owners develop content, it also changes the platform they develop. Content no longer appears on the site, and out of the site, to blog, RSS feed feedback, send status upgrades, appear in mobile applications.

Clearly, these platforms are no longer plugged into search engines like old HTML. The best SEO is not only limited to a search engine as a traffic source. Instead, SEO practitioners are looking for ways to develop new content for each of them. This means that vertical search engines as well as shopping search engines apply to the vast majority of content, but if you meet someone whose SEO goal is to get a better ranking in Google, you can be sure that this person is not the long-term trusted partner of your business.

The best SEO practitioners have a broad definition of what is a search, you can enter the word mobile phone into Google Web query, but now we need to study other search sites:

Images like YouTube and Flickr are video sites.

--Directory applications such as Android

Social networking sites like Twitter and Facebook

Mobile apps like Google Maps

--local directories such as Yelp

--such as Google TV aggregation interface

These directories will continue to grow. The biggest change is that it is impossible to simply expect a content to be sent to all of these different channels. Each of these types of content requires not only different forms of content, but also different techniques to ensure that your content is listed in the front.

(Original: October 5, 2010, compiled: Song XI)