Lin interview: The story behind a bunch of operators

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Lin: Mr. Smith, please introduce yourself before the interview.

Sking Collar: First of all thank you Lin (bbs.linxige.com), thank the host Xiao Dream give me this opportunity to communicate with you friends, to discuss a lot of business story. My name is Sking collar, 2010 to join a lot, now mainly responsible for a lot of experts to operate this business, my main clients are enterprise users and experts. into a lot before, I was in the GPS industry a portal for two years in chief editor work, just graduated that will be in Jinan sales, is often said to be responsible for a region of regional managers.

Lin: Now a lot of is a business-to-business network business Circle, for such a business circle, you can give a brief introduction to the next lot?

Sking Collar: A lot of mainly do is business-to-business network Business Circle, the original a lot of positioning is a network marketing platform for Small and medium-sized enterprises to provide network marketing knowledge and network consulting services, the main target is to do network marketing, E-commerce, website promotion of small and medium-sized enterprises. Experts this piece of business, a lot of experts with experience to help small and medium-sized enterprises, to solve the problems encountered in reality. A lot of initial positioning is to do knowledge consulting, through the experience of experts to help small and medium-sized enterprises to solve practical problems; Conversely, a lot of this business-to-business platform can provide experts with opportunities for exchange and promotion, mutual benefit.

Lin: What kind of work are you doing in a bunch?

Sking: I am mainly responsible for the operation of this piece of business by experts. I just started as a regular editor, and then my initial direct leadership transferred me to the specialist to run the department, and the original editor I was responsible for was made by other colleagues. The first step in the specific work of experts is to develop experts, the second is to maintain the experts, these two steps look simple, but it is very difficult to do.

Sking collar: Attracting various types of experts to stay in a lot of open blog, participate in interviews, participate in offline activities, is a bad thing to do. Because now the Internet can provide a lot of platforms, experts have great selectivity, not necessarily have to choose a lot. At the same time, experts are usually more busy, it is not easy to contact them. Most of my time is to collect the articles published by experts, through the collation of their articles in the contact information, such as QQ, MSN, e-mail, etc. to contact experts.

Sking Collar: We are in contact with the experts in the process, we can not expect to impress them at once, so immediately agreed to settle in a lot of. The more busy experts, I communicate with them when the direct indication of the amount of work to bring them what kind of benefits, experts if appropriate will soon agree to settle in a lot. And we have already had cooperation with the experts, each other more familiar with the invitation to their settled a lot of things are smooth.

Sking collar: Experts to stay after a lot of it is to protect them. A bunch of irregular, irregular, organized activities of various kinds, such as online interviews, offline exchanges and so on, through a variety of activities to enable experts to actively participate in, experts in the hard work after a lot of will give them a corresponding return, so a lot of experts have reached close cooperation.

Lin: What do you think is the biggest difference between you and Alibaba? Or do you think it's all the same?

Sking Collar: A lot of and Alibaba difference is very large, from the definition is business-to-business, but from the thinking and mode of two types. Head office of China's digital initial positioning a lot of the central enterprise How to do network marketing, on this basis, and then extend other related businesses such as network business, exchange and learning forms. Alibaba is mainly to provide platform to do business, for Business-to-business Enterprises to provide information resources to help both sides to achieve business. A lot is to help others how to do in order to gain profits, and Alibaba provides a platform to facilitate business transactions can obtain revenue, business form is different.

Lin: Now a lot of profit mainly depends on what?

Sking Collar: A lot of specific ways of profit is a trade secret, it is inconvenient to disclose, but the business relies mainly on from the Chinese digital Company Group of internal subsidiaries between the introduction of this is to be sure. China's digital companies are listed companies, China's power is the Chinese digital Company's subsidiary, and a lot of it is from the power separation. The main power of the enterprise to do offline information services, the object is to build a station for small and medium-sized enterprises, customers as many as thousands. However, the vast majority of customers built the site did not know how to promote, fancy the needs of customers, at the same time the momentum of the enterprise also feel that this is a good opportunity, and then set up a network marketing direct sales department, to be responsible for this business. With the business more and more, this sector is also growing, and then China's digital company simply put the network marketing department from the Power independent out of the set up a lot. So it can be said that a lot of profit from the main source is to help build stations to promote the power of the network of customers to do online marketing, while a lot of their own will develop new customers to make their own diversification of the source of profits.

Lin: Since a lot is a business-to-business business circle site, how can there be a columnist?

Sking Collar: A lot of a third party platform, the environment, different industries, different geographical needs of various professionals, a wide range of experts to enrich the platform. The experts who have come into the column show their own expertise to help small and medium-sized enterprises in need. In turn, potential customers can easily find professionals who can help themselves through a ton of this platform.

In this regard, a lot of open column writers This column, did not expect this column to develop very well, became a lot of a feature, give a lot of a lot of impetus.

Lin: A lot of currently has more than 430 experts, at least two-thirds experts are Sking led by three months of development. These internet experts are involved in all walks of life, up to the CEO of the decision, down to the executive staff. How do you feel about this resource, which you are constantly developing?

Sking collar: In fact, so many experts are not three months of development, after more than a year of development to reach that figure. My job is not just development experts, but more importantly, maintenance experts. By contacting and communicating with various experts, it is recognized that some experts with great reputation are far less difficult to contact than we think. Among them, the most famous SEO master Zan Fai, just started I was through the publisher of a friend to contact the way, unfortunately those contact methods have been changed, regret failed to contact Zan Fai. Later had the opportunity to know before the A5 work in the beans, through the exchange of resources with beans to get the correct contact Zan Hui, did not expect the contact with Zan is very smooth, did not spend much time Zan Hui promised to settle a lot. However, for Zhang, Yang star arrows such as some SEO celebrities, due to a variety of reasons failed to settle a lot, I personally feel more regret, I hope there will be opportunities for cooperation. Some experts for a variety of reasons for the moment there is no opportunity to cooperate, but I am in contact with each expert in the process, I learned a lot, this to my own thinking, mentality, attitude and so have a lot of help.

Lin: What are the main responsibilities of these experts in a bunch of things? What's good for them?

Sking Collar: For the entry of a lot of experts, we positioned as a very high-quality users, did not do even a little bit of hard for them, but to give experts the absolute freedom of space. A lot of experts in E-commerce, network marketing and other areas of experience is very rich, the experience of experts can give small and medium-sized enterprises a good reference and reference.

Sking: Experts have time to update their own blog, can also participate in online interviews; A lot of also dedicated to open up the interactive zone, through the enterprise's questions, expert answers to provide guidance and advice, so that enterprises and experts to interact. A lot of online activities will record the degree of participation of each expert rating, at the appropriate time, such as the end of the month or the end of the organization 二、三十家 Enterprises or 七、八十家 enterprises to do offline activities, a lot of experts will invite higher ratings to lecture, the corresponding to give experts financial returns.

Sking collar: In fact, the experts settled in a lot, itself has given a lot of good promotion role. However, experts sometimes also need names and benefits, a lot of this platform can give experts fame and additional benefits, on a lot of platforms more active experts, a lot through their own resources will be for experts to do outside the station to promote, such a lot to provide a platform for enterprises and experts to build a line, the need for tripartite mutual help, Common development.

Lin: It certainly takes a lot of time and effort to run so many experts, as well as to manage the work of these experts, how do you manage and discover these experts? Especially the president of this piece.

Sking: I just got to the company, experts have more than 100; At that time maintenance is easier, contact is also more in-depth, each of the Chinese New Year holidays I can give each expert a blessing message; Later, the expert development more and more, reached more than 300, the maintenance appeared some problems, Every New year holiday is the experts to send me a blessing message, I have not found a better way to deal with this, I am very sorry about this.

Sking: Due to the increasing number of experts, we now focus on the maintenance of experts as the main development of new experts as a supplement to the strategy; in fact, everyone's energy is limited, as long as we maintain the experts in the expert resources, these experts to bring new experts resources, snowball-like, our expert resources will be more and more, endless.

Sking collar: At ordinary times, I am a friend through QQ, MSN or email to contact with experts, such a very convenient way of communication, but also very consistent with the current network of the pulse of the Times.

Lin: A lot of is also belong to the power of Chinese enterprises, for the Chinese enterprises such a company, where do you think it will go in the future?

Sking collar: In the enterprise power before a bunch of a lot of positioning of the internal meeting, the Chinese digital investors in the chairman of the meeting said the momentum will always implement for small and medium-sized enterprises to the information service purposes. China-Enterprise Power recently listed in the plan, the specific details are now confidential, it is inconvenient to disclose. I hope that in the days to come, you can see the power of the listed companies.

Lin: What about a bunch of them? is the future in the same direction as Alibaba? Or will there be innovation?

Sking Collar: Chinese enterprises have made some strategic adjustments, a lot of the most basic positioning is still network marketing, network marketing is a lot of existing value and lifeline. A lot of previously for small and medium-sized enterprises to provide knowledge consulting as the main business, but in the future development process, will gradually adjust to the community-type Marketing These directions, closely follow the development direction of the Internet, in order to drive the customer as the basis for the gradual implementation of the new model.

Lin: OK, this interview program will come to an ending, please use your experience to sum up today's interview.

Sking Collar: I am in a lot of work experience, the deepest feeling is that the brain is more frequent thinking, thinking more tired, but also learned a lot of things. Because I am dealing with people, and with a variety of experts to deal with, everyone has the personality and characteristics of each person, so to different ways to adapt to different styles of experts. Thank Lin very much, hope that Lin Xi Pavilion to redouble their efforts, the better. Thank you! (edited by Lin Huang)

Summary: The interview with Mr. Smith will be over here. The above is just the first link in the text version, for the second, the third link, Lin has brought you the entire recording of the download.

Recording of this interview: Http://u.115.com/file/aqz6l2v0

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