Long tail keyword can also DIY

Abstract: In addition to the target keyword, long tail keyword can also bring a lot of traffic to the site, good, effective long tail keyword can bring high conversion rate. So how to find effective long tail keywords? And then I'll talk about four points. How to dig long tail keywords

In addition to the target keyword, long tail keyword can also bring a lot of traffic to the site, good, effective long tail keyword can bring a high conversion rate. So how to find effective long tail keyword? Next, I'll talk about how to dig long tail keywords, and "make" long tail keywords four points.

First, through the search engine mining

When we search a keyword in the Baidu search box, we will notice that the dropdown box will show some relevant words. These words are likely to have the long tail keyword we need. If we search the "water heater" see the figure below.

In the same way, after searching for a keyword, the entry in the relevant search below the search page is also the range we choose.

In addition, Google AdWords, Baidu Index, Baidu Cloud list is also a good reference.

Second, through some webmaster tools, webmaster Network to find

Now a lot of webmaster tools to provide free download, and have a keyword mining function, but also according to the depth of excavation, digging to hundreds of or even thousands of words, of course, so many words to their own choice, but also from the tool set to reduce the depth of mining to reduce the number of words to improve accuracy. There are also a number of sites such as Love Station network, Chinaz have keyword mining function, specific readers to try to know.

Third, according to competitors to find

Peer site, the long tail of the competitor must also be considered after careful consideration, so reference the long tail of the opponents site is also a good way. Of course, to analyze a number of different competitors site to determine their own long tail keywords, but also according to their products in which aspects of the advantages to determine which long tail keyword more appropriate to their own.

Four, do not believe in search engines, do not believe that tools to do? Let's diy!.

Tools are tools, and search results are often unsatisfactory. In fact, we are fully capable of "manufacturing" a long tail keyword. First determine the target keyword. such as "Water heaters" (this method is not limited to a physical product, can be a service, etc.) and then start to group around the word.

1. Texture, function, characteristics, such as: a certain material water heaters, solar water heaters, intelligent water heaters

2. Application areas, geographical names, such as: household water heaters, Xiamen water heaters.

3. Brand name, model, such as: XX brand water heaters, a1b2c3-water heaters.

4. Origin, such as: Imported water heaters in Germany.

5. Service methods, such as: Courier, door-to-door.

6. The nature of the enterprise: such as: Company, center.

7. Business model: such as: direct sales, join, etc.

8. According to the customer's search intention, the combination of their own: this need to have a certain understanding of the product.

The combination of keywords must be fluent in language, in line with the user's search habits. After the composition, and then based on the heat of the word, competitive and so judged whether the word is feasible.