Look, these "mess" content marketing!

Abstract: Author: @MissXQ in the series (1), has told a lot about the content marketing cases, while in the serialization (2) tells a number of content marketing operations experience, today said the content of marketing three golden rule. Doubt

Author: @MissXQ

In the series (1), has talked about a lot of content marketing cases, and in the serialization (2) tells some of the content of marketing operations experience, today said the content of marketing three golden rule. Undoubtedly, the role of content marketing in building brands, marketing and promoting sales is becoming increasingly important. The days of the monopoly of content by several media or publishers are long gone, and now as long as there is an Internet place, people will be able to make their own voice and publish content. This, of course, creates a lot of opportunities for many business brands, but the challenge comes with opportunities, and it's getting harder to stand out in a lot of information. As consumers become more mature, choose more and more, grab their attention, using a television advertising to convince the masses is already a dream. In order for consumers to remember brands and products, marketing managers need to turn "brands into stories and sing them to them."

A clear brand strategy is a crucial factor in the success of content marketing, and branding strategies into brand stories, introduced to them in a consumer-accepted fashion, is the first step in creating interaction with them. Building interaction is a long-term process, to correct errors in the process, to find bright spots. Only in accordance with the traditional mode of operation, marketing plan is a few stars, several activities, several ads, several press conferences form is far from enough. In the time axis update advertising era (feed-based advertising), the target group to receive real-time updates "story content" is not new.

In 2012, 18.9% of the brand marketing directors surveyed around the world said content marketing had become the most important marketing strategy; in 2013, less than half a year ago, the figure had risen to 34.8%. Of course, different industries, different brands should be based on their own consumer groups to do content marketing planning and practice, but from the observation of different content marketing cases, we found that success cases have these three golden rules:

Offer value without mentioning business

What is your content worth to your target group? Give them the information they need to help them become smarter, wiser, healthier, more efficient, more successful, or make them the first people to know this information. Remembering to help others, in the long run, is tantamount to helping yourself.

Understand the audience and know what they want to hear

By technology, listening to the voice of consumers, understanding consumer preferences is not difficult. The best listening platform is the platform to interact with consumers, and the best way to listen is to encourage consumers to say more in a suitable way, how to make consumers want to say, you have to win their trust first.

Don't hold it.

Many domestic brands in fact already know this, but the good not much, not funny vulgar is a deep boring people. I want to have a good sense of humour. An interesting person, a more natural friend.

Recommended Readings

"Serial" Look, these "messy" content marketing! Reference

"Serial" Look, these "messy" content marketing! Article

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This article comes from Socialbeta, a contributing author @missxq, and more of her articles are accessible to her blog. This article link: http://www.socialbeta.com/articles/content-marketing-missxq-06.html Socialbeta to interpret the value of Social Business personal blog reprint, please keep the source and author. Third party media reprint must advance letters @socialbeta, do not reprint without special permission.