Lu: How to distinguish the hot and cold of the key word, you know?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Whether seoer or webmaster will encounter keyword analysis, as long as you do keyword analysis, you will encounter popular keywords and unpopular keywords, especially the network company and do the optimization team are in accordance with the popularity of the word to charge, visible keyword analysis, unpopular and popular distinction is very important, But how do you judge the popularity of the word?

To judge the heat and cold of a word, not from a kind of data can be judged out of, now Wuhan Seo summed up a few data, we combine these data can determine whether a word is hot word or cold word, find more suitable for our keyword at the same time also hope to bring help to friends, Avoid the difficulty of entering a blind man in vain for oil. A general analysis of a keyword four steps:

First, see the key words Baidu Index

Generally we get the keyword, the first step is through the Baidu Index to query the word search trend and see the recent user concerns, no 747.html "> Search index directly can be sure that the word is super cold word, almost no one uses; the higher the index, To prove that the word in the recent user's attention is relatively high, but also from another aspect that the user uses this word to search for a larger number, you can also think that the use of a large amount of search.

Second, look at the keyword search results

According to the search results we can determine the heat and cold degree of the word, a few cases for our reference:

Search results less than 500,000: cold words;

Search result 501 million: the word that belongs to medium heat is small;

Search result 1.003 billion: belong to medium term;

Search result 3.005 billion: belong to hot word;

Search results above 5 million: belong to super hot word.

If we want to query the results more accurate, you can use the format of the command search: intext: keywords, so that the results of the search is the content of the title contains keywords, the analysis of our more targeted role.

Three See keyword search results in Baidu to do the number of bids

If our target keyword, the more the front does the promotion of bidding, but also can reflect the level of the word competition, we all know, the more such words pay the higher the cost, who is willing to spend money? That means that these words can bring benefits to them, if we target the number of bids in front of more than 5, So even if our site ranked first to bring the flow is not big, because the Internet has a classic: "Only the first three have flow", the same core keywords, the first three traffic than the fourth to tenth of the flow and more, then we encounter this situation how do we set our main keyword? This will be left to share with you later.

Four See keyword ranking situation

If we find our keyword search, ranking in front of the station, many are inside the page, this is also can be judged by our keyword is not very competitive, of course, if the ranking in front of some major stations within the page, this specific problem to be detailed analysis, can be used as a reference standard.

Through these four steps, we get a word in the end is unpopular words or hot words, analysis of a keyword hot and cold, help us locate our keywords.

Article Author: Wuhan SEO if need to reprint please leave the link address http://www.iata.net.cn/378.html like to share.