Motorcycle Mobile President: Lenovo after the acquisition of Moto Brand will not disappear

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[abstract] At the end of the year Lenovo will be from Google to complete the acquisition of Motorola's deal.

Tencent Science and technology news September 8, Motorola Mobile president and chief Operating Officer (COO) Rick Ostro (Rick Osterloh) for Moto X in the smartphone market to become a top brand confident.

"We are committed to developing Moto X products until it becomes a well-known brand," Ostro said in an interview in Thursday. The process may take 10 years or two years, but we will all stick to it. ”

Motorola released its latest version of Moto X and parity smart phone moto G in Thursday. The new product, which follows the Moto X brand, is cheaper than the previous 0 components, models and materials. The phone will be listed later this month.

By the end of the year, Lenovo would have completed a takeover deal with Motorola from Google. Ostro's steady strategy for Moto X has also laid the direction for the future development of the brand.

Some question whether Motorola will also impose a price war against direct rivals after the Lenovo takeover, Ostro said Lenovo will fully support Motorola.

"Lenovo knows the details of our work and our strategy," Ostro said. I am very confident that Motorola's current strategy will be our long-term strategy. ”

Lenovo declined to comment because the deal was not finalized.

For Moto X to enter the high-end smartphone market, especially in developed countries such as the United States, Motorola's future parent company Lenovo needs to give enough time and patience. Because of these markets, the flagship products of Apple and Samsung Electronics have dominated.

Motorola's share of the global market is 2.8%, up 1.8% from a year earlier, according to IDC, a market-research firm. Apple and Samsung have a total market share of more than 37%.

In Motorola's product consciousness, Ostro admits there are some problems. The evaluators praised the first generation of Moto X for its touch-free operation and its customizable appearance, but this did not push the product to sell in the market. Ostro is not mad about this, and says it is focused on providing a positive user experience to consumers who are trying to make the product.

Ostro said: "We are fully aware of the difficulty of this challenge in the high-end smartphone sector, which is not fast growing in the competitive developed markets, but will stick to it." ”

Ostro's optimistic capital is due to the initial success of Motorola's key developing markets, such as India, where Moto x sales are already among the top three in India's high-end smartphones. In addition, in Brazil, Moto X ranked well in high-end smartphones.

Ostro said: "If we keep going this way year in, even if we can't occupy the top two areas of the top end, we can be in the forefront of the sales list." In this respect, we are full of confidence. ”

Moto X has recently started selling in Mexico and Germany, and will soon be landing in the UK and other European markets. Moto x has been widely supported by operators and salespeople are being trained to let users know the advantages of Moto maker, a project that allows users to choose the material and color of smartphones.

Last year, Motorola provided operators with black and white two moto X. This year, the company will offer partners a variety of options. As a result, consumers are expected to directly purchase leather or wood material as the Moto X of the rear cover, further highlighting the uniqueness of its appearance.

Motorola launched the Moto 360 smart watch or will help enhance its brand awareness. Currently, Moto 360 has been listed for a price of $250. When Google launched its Android Wear for wearable products This March, Motorola announced it would launch Moto 360. Thanks to the Moto 360 's round design, the industry has been widely watched for its thunder over many Android Wear devices such as LG's G Watch.

In the smart watch field, the major manufacturers are eager to, Samsung even last year released a good few products, but the attitude of consumers seems tepid.

Motorola believes Moto 360 can attract more audiences because of its attractive appearance.

Ostro said: "So far, the market of smart watches are obsessed with technology products for consumers to build." With 70% of people no longer wearing watches because they are now looking at time through their phones, smart watches have failed to win this segment of the consumer population. ”

Ostro points out that Moto 360 may attract consumers who have abandoned their watches because of the addition of heart rate monitors, motion tracking and reminders from smartphones on smart watches.

Motorola is not the only smart watch maker with a round dial. LG's recent display of G Watch R uses a similar design. Ostro quickly pointed out that G Watch R has not yet shipped, and said it was expected to try the design for other vendors as well.

Because the smart watch is still in its infancy, Moto 360 can cause much response, Ostro said he did not give much hope. "The philosophy of our products is probably to produce products that users like, and the business will naturally come to you," he says. "(LI)