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In fact, the new webmaster in the beginning of the time have encountered a similar confusion: the site has been built, but also in various ways to promote a period of time, but the effect has been bad. To the site to see a lot of people, but that is not enough to save how many people. The daily flow of the site also has to have a good hundreds of IP, but the real site "repeat" few. Every day, a lot of new sites because they have been unable to keep users, slowly also fell. In fact, these sites from a technical point of view is still very valuable, is the promotion of the time only to pay attention to the flow, ignoring the stickiness of the site.
In fact, judging a site is good or bad, a face is to see the flow of the site, on the other hand, is more important one aspect: the stickiness of the site. What is the stickiness of the website? Borrow a word on the Internet: "The stickiness of the website is the attraction of the website to the user". The stickiness of a website directly reflects the quality of the site. The stickiness of the website is high, will save you a lot of promotion cost. In a Web site operating costs, the cost of promotion is often accounted for a large percentage of the proportion. So, grab the user, and you'll catch the future of the site. But how to improve the stickiness of a website? Here I introduce a few experiences of our website:
One, pay attention to the page design of the website
Looking at a website is like looking at a person. If the person you see on the first side is sloppy, your impression of him will be greatly compromised, and so is the website. If I log on to a website, see the content of the mess, I am looking for things how can not find, then I think this site is extremely unfriendly to users. Who is going to make friends with an unfriendly person? So, in doing page design, must take into account the characteristics of the site, a page design needs to be clean (of course, to meet the characteristics of the industry), two is the site's core content to the most prominent position. So that users can find in the shortest possible time what they want to improve the efficiency of users, so as to improve the user experience. Finally can improve the stickiness of the website.
Ii. Continuous provision of high quality content
If employing to metaphor a website, human body is like the frame of the website, then the soul of the person is the content of the website. If a website design is very beautiful, but the content of the website is not good, then also can let person have a kind of "embroidered" feeling. So, after the site is built, do not frequent the site frame structure for the revision, the core of the idea or should continue to pay attention to the content of the site. Only the content of the site is good, can really stick to the user, in order to maximize the stickiness of the site. So the new site and every day to modify the framework of the site, do not sink down to do the content of the site.
Third, the right way to promote
If a website does not have a good promotion way, then the website stickiness also cannot play the very good function. In this era of information explosion, "The wine is not afraid of the alley deep" This old story has become less. The bouquet is actually afraid of the deep alley. The website content is very good, the interface is very friendly, but in this vast internet, the accurate promotion is also very important. Therefore, we need in-depth research on the site's user groups, to find out their internet habits, know where they like to "activities" in their "activities" of the place to promote, is the right way to promote. Only after the precise release, the website stickiness can get the biggest play.
Do the site is like a person, as long as there is a clean neat appearance, deep content, the appropriate self promotion, I believe that your site's "sticky" will be quite high, the site will be liked by everyone. This paper comes from easy steel information http://www.egng.com, starting admin5. Welcome to reprint. Original is not easy, reprint please indicate the source. Thank you.