On the causes of repeated pages

Absrtact: As we seoer, in the daily optimization will inevitably encounter the site because of repeated content of the search engine punishment. Do you have a deeper understanding of repetitive content that is not sometimes said to be not used

As our seoer, in the daily optimization will inevitably encounter the site because of repeated content of the search engine punishment. Do you have a deeper understanding of what's going on, and the repetition doesn't always mean that you don't use it and you don't? Sometimes the recurring content is in some everyday detail. How do we deal with unnecessary duplication of content that will not affect your site rankings? I will share some of my own experiences on this issue, but first we need to understand what is repetitive.

For the definition of duplicate content we can simply say that there are too many of the same content on your site for two different addresses. So what happens to this kind of problem? For example, the common print page, we in order to improve the user's friendly experience, often in the Site page to add print buttons and print pages to facilitate the user to print page information, this page although we look at the point of view of the visitors belong to different pages, But for search engines, it is likely to be mistaken for the use of duplicate pages. And so, for example, now that mobile search is growing so quickly, visionary webmasters are starting to develop their own mobile platforms, but this can also be seen by search engines as duplicates of content on your mobile site and www site. Of course, we can not rule out that some stationmaster is intentionally use duplicate page, because use duplicate page to produce a lot of page address will bring more traffic to the site.

Since repeated content is so often found in our site, then you might wonder how the search engine perceives and deals with this repetitive content? The answer to this question may be complex, Because the specific answer depends on the search engine's algorithm to determine whether your duplicate content is to deceive the search engine generated.

If the search engine's algorithm detects that you are trying to cheat a search engine to get higher organic search traffic and produce more repetitive content, then the search engine will think you are spamming spam, and your site will likely be punished by the search engine.

If the search engine determines that the duplicate content on your site is not maliciously generated, the search engine will randomly select a page to be included in the repeated pages. This means that your page may be printed on the page will be included in the search engine, but your site will not be included in the original page, and the original page of the advertising navigation may not be included in the display. This will cause the site to jump out of the rate is too high and the ad hit rate down.

The author has several methods to deal with the crawling problem of repetitive content. One of the easiest ways we can use it is to use the noindex tag on a repeating page so that duplicate pages on the site that don't want the search engine to index will not be crawled by the search engine. Of course, we can also use the robots file way to prevent the search engine index Some specific directory files, to achieve the shielding search engine included some duplicate page effect.

Running a successful site often takes notice of many details. For repeat content is a problem we can not ignore, because this issue is related to the long-term development of the site.