On the construction and operation methods of local portal websites

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The internet is a mysterious place, a little attention will be wrestling, a little attention will earn the first bucket of gold. Local site on the 19 floor and the miracle of the birth and expansion of the Dragon Alley, after a lot of webmaster's pursuit. Everyone wants to shape such a miracle world. Looking back on the two sites of popularity and benefits, it is very jealous. But today's glory is yesterday's bitterness and persistence cast. This is the support of a belief. Local Web site is the small portal, which brings together the local life, entertainment, business, education, local characteristics of the industrial chain and other content. So how to shape the dream of the local site? Today Zhao Share this topic with you.

First, the planning of the local website

Who does the website serve? What does the user need? How do you keep them? How can the website be profitable? How to build a local brand? These issues require our consideration and solution.

Many webmaster can be due to a momentary impulse or interest, worked overtime overnight to make such a local site, named "xx Most Popular portal", and then wait for the advertiser's phone. Occasionally hair star stickers, soy sauce paste. In fact, the local site in preparation for the station, the need for a preliminary planning. and planning the most important thing is to consider the profit model, how to build a station to gather popularity, activity profit. This is the problem we really need to consider. The content of the general Prophase plan includes: The data analysis of the population netizen in the area, the local characteristic refinement, the profit model consideration, the section setting, the Promotion way subdivision, the cooperation pattern subdivision, the advertisement service content and so on.

Second: Website style interface design and program selection

A website can retain users, the key is the user experience to do good and bad, content to do good and bad. The local website interface design, my personal suggestion is concise and generous, the theme is prominent. If you do not understand can refer to the 19 floor and the latest version of the Dragon Lane. Take a look at their interface design and find out how they feel.

Web program is now a lot of open source online. In fact, each program has its own characteristics, how to choose all by personal preference. For example: DZ Forum, pay attention to is the function, here said the function is some small plug-ins, but also many templates, for selectivity is very strong. And the analogy is Phpwind, this program is focused on the entertainment, this is very good. It's faster than DZ. In other words, the program is only a part of the station, the important thing is how to operate and promote. 4th, Zhao will help you analyze some of the local site operation skills.

Third: the promotion of local websites

In fact, Baidu search under the promotion of local websites, article thousands, like what business cards, banners, small ads and so on. These are not inflow of the promotion way. The promotion of the local website I briefly introduced several commonly used effective way, the following article I will speak alone how completes the local website promotion.

1, Search SEO: This method we are most familiar with, every day can hear and see a lot of webmaster in the hair outside the chain. Imagine if the search "xx local network", "XX local BBS" And so on, you can row in the first place, that effect is also good.

2, QQ group promotion: If you have thousands QQ group resources, why not make good use of, there is no resources to quickly add group.

3, cooperation and mutual benefit: the Internet to make a difference, networking is the key. Only the resources sharing, the project cooperation can better seek the development, strives for the survival.

The above is a number of personal recommendations of the promotion methods, not to elaborate. I'll talk about this later.

Four: Local website operation

The operation of local websites is a vital part. Earlier planning is to prepare for this. A local site If there is no popularity, how to income. Therefore, we have to do the full strength of the gas, do users. When you have mastered the local 80% of the user, combined with effective and reasonable profit model, the revenue of the site can be imagined. How does a local website operate?

1, interactive gathering popularity: First of all, we still come to talk about popularity, your site registered users how many? How much is PV? The number of new users per day is a crucial point for your website to attract advertisers. Build popularity is the focus of interaction, for example, you send a post, the results of no one asked, and then send a, or no one reflected. What is your feeling at this time? This problem is solved, persist, the popularity will slowly ascend.

2, the activity condenses the human heart: before mentioned the local website brings together the local life, the entertainment, the business, the education, the local characteristic industrial chain and so on content, then the activity must have. The purpose of the event is to meet new and old friends and let us feel that we are really close. Website for everyone to serve, not for their own services, in the consideration of profitability, we must consider good service. Often spontaneously organize some activities, let everyone come together.

3, the people's Cultural characteristics: Local Web site is for the local service. Therefore, in the process of operation we must be ready for the people to serve. Many sites are added to the convenience of the service section. In fact, I personally suggest that the people should be the topic of the Forum as an important setting. We often say that we should pay attention to the situation of people's livelihood, because the people's livelihood is a matter of concern. Today, old Li Jia Xi, yesterday eight lane street lamp is broken, pedestrians should pay attention to. Take it to the people and use it to the people. The topic of the people will never be finished. This trick, must make good use of.

4, cooperation in order to achieve a total win-win cooperation in the previous mentioned is a way to promote the operation in this section I again, then, really do have a few? China has joined the WTO, the webmaster is still waiting for what? Don't start off thinking about profitability. Because, money is not finished. Then learn to learn Taobao, a free start, now do stronger and bigger, began to charge. It's not that hot. Free to cooperate with the business bar, organize the team to the business there consumption bar. Only cooperation can achieve mutual win.

5, the combination of politics and political development: the so-called political economy combined with this theory, stationmaster all want to study well. We can not blindly research SEO, blindly research keyword optimization, because, we are not eating bowl rice. Then the political and economic combination is to tell us to be in the economy when we need to combine with the present politics environment. The simplest of these is if your site has a party committee propaganda department to help you, or to cooperate with them. Then don't worry about the next step. In this regard, I would like to raise a few points simply because of the many problems involved.

Finally, Zhao in the preparation and efforts to do local station friends a little advice, as a local station is for the people to serve. Our focus should be on services, so as to form Word-of-mouth legend. Then the local station's profit is focused on popularity and data. Therefore, we should work the popularity and data, how to consider how to interact, how to enhance the viscosity between the site and users, how to let users like the use of search engines as persistent, that is, user needs.

This article is original, author: Zhao (Gold service), website: www.fsgjw.com, respect original, reprint please keep the website and other information.