On the difference of website core competence and user experience

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Hello everyone, I am Chen Nian, currently in SEO above discussion has changed from the original chain to the user experience. And everyone in the study of user experience at the same time to consider the user experience differentiation, as well as the core competitiveness and user experience differentiated performance? Chen Nian in 2 cases through their own perspective to analyze the site's core competitiveness and user experience differentiation. This provides a marketing mindset. I hope you can have a feeling after reading.

Case one: Popular network for the promotion of user experience to take a 15-second advertising strategy

Some time ago, the boss of the net made a decision, the popular network of all video ads compressed to less than 15 seconds, and hope that other video sites can follow up. He said he also liked to watch some football videos on the popular net, with a total of 2-3-minute videos with 30 seconds, 45 seconds or even 1 minutes of advertising. So he decided to users, the popular online all the video ads down to 15 seconds, this will lead to the popularity of the net annual income of nearly 300 million, in order to users he felt value. His reason is for the user experience, even if the early popular net will reduce income, but in the long run is advantageous.

From my personal point of view, a video 45 seconds of the ads actually see a few people, such as Chen Nian I usually watch the video, if the ad has 30 seconds 45 seconds or even 1 minutes, I will switch to do other things first, and so on back to watch the ads. If it is 15 seconds of advertising I usually read 15 seconds of advertising, so that 15 seconds of advertising, seemingly less advertising, and the actual advertising display and the possibility of memory greatly improved. This is a virtuous circle. So, users are willing to see the popular video, advertisers are willing to the popular advertising.

But users will not be popular because of short advertising time. Popular network boss only take into account the user experience, it does not take into account a video site's core competitiveness is what. In fact, many people on the Internet are responding to the popularity of the update speed is too slow, resulting in many users have given up the choice of popular network. From this point, we can see that there is no solution to the fundamental problem.

What is the core competency of a video site?

is the TV series update Speed, is the video quality and so on, overall is the content. This case is to tell you what to do, must first solve the core competitiveness, and then resolve the user experience differentiation. If the popularity of the net is good enough, he will be more likely to succeed in this decision.

Case two: No bullet window, to provide txt download the novel site

I believe we all have the habit of watching the Internet novel, and see the piracy will be more points? Whether pirated or genuine, according to the investigation, the novel station most annoying is the window ads. Often everyone is passively accepted, because after entering only then know this website all is the window advertisement. (In fact, there are many window-free novel stations online) I search a few keyword screenshots for everyone to see it:

Which of the 2 screenshots do you click? understand that our user needs are no window, so if the site search results page that our site is no window is not to increase the user's Click? and a lot of novel stations do not mention the bullet-free window in the title (even if it is really no window), you can see this site (www point ppxsw dot com) The title basically has "no pinball window" Word, this is the user experience of the difference, to attract users click. So understand the user needs to do a good job of the user experience differentiation, in the previous picture to everyone to see:

You know what you see? However, we just do this user experience differentiation is not enough, as I said before the popular network, to take into account the core competitiveness of the site.

What is the core competitiveness of a novel station?

The comprehensiveness of the novel and the speed of the update can provide the download of TXT document. Therefore, we do the novel website, through the core competitiveness and user experience differentiation, we have such a mentality. In short, it is a way to do a novel station. The idea is this, we do any one product want to understand two things:

First: Core competitiveness

Second: User Experience difference alienation

For example, a novel website

Core competitiveness is: Online reading of the update speed and the speed of the site to provide txt document download

This is two core competencies, we need to solve, if you can be a good solution, then start to think about the difference of user experience, and online reading user experience differentiation is: No window ads, txt document download user experience differentiation is: no typos and update speed. Here Chen Nian for the novel station user experience differentiation to share their thinking, these 2 pieces to be treated differently.

Because online reading is our core flow, they produce quite a lot of PV, our other ads can have revenue. and txt document download is often passing traffic. The download ran out, so for this part of the flow, we have to do the restrictions, for example, must click on the designated ads, get points. Then use the points to download the TXT document. Of course, our TXT document to have the advantage, that is no typos, and can not be the title party. This way, the novel site as long as the content of these aspects, can be through unlimited user Word-of-mouth, become a powerful website.

Summary：

Through the above 2 cases, we can combine their own products to think, what is your top priority to solve the product core competitiveness, what is you need to further resolve the user experience differentiation. Do your best to believe that your product will succeed.

(PS: Novel station to solve the problem of the source of content, without the thief program, there is not enough energy, and bigger and stronger after the attack to do all the preparation.) Article from Chen Nian Blog Original, reproduced please specify, the original address: http://www.chennianseo.com/410.html