On the establishment of network brand general ideas and concepts

Absrtact: Baidu Webmaster platform recently earned enough of the national major industry webmaster's eyeball, Green Luo algorithm 2.0 update, Green Luo algorithm 2.0 interpretation, talk about the chain judgment, Web2.0 anti-garbage detailed raiders, I believe that every announcement makes countless webmaster overwhelmed or

Baidu Webmaster platform recently earned enough of the national major industry webmaster's "eyeball", Green Luo algorithm 2.0 update, Green Luo algorithm 2.0 unscramble, talk about the outside chain judgment, Web2.0 the detailed strategy and so on, the author believes that every announcement makes countless webmaster "overwhelmed" or "sighing", lying in a gun rage unceasingly, Glad to be safe and sound, I want to tell you is that these really should not be a "man" stationmaster embodiment, in Baidu each big powerful algorithm attack, what you use to keep oneself stride and the Thai landslide with the front and "station" does not color, if you do not know or the idea is not clear, Then I suggest you can refer to the author of the following suggestions: Brand!

Many people hear the brand's first impression is how our small companies have a brand, if you think so, then your understanding of the brand concept exists in the overwhelming media advertising, using the micro-letter public number of the slogan: The small individual, also has its own brand. Especially the network brand!

Next on the network brand's establishment gives the general idea and the concept, because of the space question, the detail question may privately me!

First, positioning: Brand positioning, service positioning, audience positioning, social marketing system positioning!

Brand positioning refers to the advantages of products in similar products in the market and network selling points, as well as products in all aspects of cost-effective in the network occupy the overwhelming advantage. Some friends may say, did not discover my product has the special obvious superiority, the author must say is the superiority is the contrast and the packing out, the relative superiority passes through the packing is certain absolute superiority!

Audience and social media promotion positioning, audience analysis This will not repeat, we must all know their products are sold to someone! and social marketing platform choice needs to analyze, through your audience analysis you want to clearly know the product potential consumers gathered in the social marketing system that piece, is a social search, Social video, social community, social media, etc.

Second, the core of social marketing methods!

Social marketing in the social search may be the most pro-Lai, and sometimes Baidu, Google, Sogou, 360 and other search engines brought about by the flow and conversion rate is amazing, so the major webmaster almost all the energy is put on the search engine, in order to target the ranking of keywords! While ignoring the essential process of social marketing: businesses share content customers generate interest among customers to share interactive production purchase! About social marketing must understand the following picture

Third, implementation is the cornerstone of good results!

SEO optimization (to build brand focus)

1: Website design and construction, the color of the page with the consumer psychological aesthetic, here the proposal is simple and generous, the overall structure of the tree-shaped network, for specific keywords to do some internal optimization, such as breadcrumbs, home and column classification of keyword layout, and so on, remember not to overdo, all to ensure that the natural balance of the foundation

2: Content creation, through the analysis of consumer only way, I believe you already understand, valuable can let the customer generate interest good content is the basis of dissemination, analysis and determination of the audience's consumption habits, the network of life in the topic of concern, creative they are interested, easy to accept, can resonate topics, information, entertainment and other creative content, Presumably a lot of people have noticed, this part is also done the website content user experience!

3: Outside the chain construction and layout, content, whether it is a plain text URL or anchor text links, we must maintain a natural smooth appearance, remember that a little outside the chain is the user really recommended the effect of the recruit Baidu: true promotion, FALSE recommendation trap! (This reference Baidu: Talk about the outside chain judgment)

Search Engine optimization is a long-term and meticulous work, the details of the problem grasp, the overall idea of not disorderly, persistence is victory!

Other types of social marketing methods, also must be based on content, sharing recommendations for the dissemination of methods, brand promotion in the customer's active interaction to complete!

Four, perfect service, believe the power of Word-of-mouth legend!

In the above some of the previous work done over a period of time, there will be a small number of customer consultation to buy, in the purchase and after-sale process, we must maintain the attitude of sincere service, customers can through the social marketing system which part of the Web site consulting products, all show that the product is a trust, and whether this trust to maintain and spread to more people, is the purchase and after the sale of what you do bring to the customer's feelings!

Brand creation and promotion to the final by the vast number of consumers receive, is a long-term adherence to and efforts of the process, whether the struggle in the Baidu front-line webmaster or editor, Operation leader, psychological must have a belief that we are doing services to meet the needs of customers to do services, which is to do the essence of the search engine: User experience!