On the experience sharing of local forum operation

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Compared to a plethora of national types of websites, local site audiences are more accurate. That's why we're planning to build a local car portal.

Local sites are more mature today is the forum model, a wide range of vertical portals are more and more, such as car portals, real estate portal, wedding door, etc. (our humble opinion, comprehensive many local vertical portals, property is the most profitable one.) If you do not have real estate in the local can consider building a

So how do we run the Web site? Many are our predecessors, all kinds of marketing methods than we have just the rookie to do a lot of it, we swim to tell the situation of our local.

1. User Analysis

Web site, first analysis of our user is which group, the region-type site of the audience more narrow, we are the car portal so user income in the above. If the Forum form is more extensive than our audience.

2. Promotion mode

For many webmaster said the QQ group bombing Internet cafes to promote, these are not very suitable for us, after all, the income of higher than rarely go to internet cafes such places. According to our observation, compared to leaflets, banners, TV ads, radio ads, led ads, DM flyer propaganda effect is most obvious, to the merchant (business Money AH), on the Pizhou first car network internal magazine, introduced our website dealers of the price of new cars, second-hand car information and maintenance business ads, Not to join our website in the internal issue of the message fees, (this involves advertising, if the webmaster have to do DM flyers best anchored in the advertising company, or you have the qualifications, so as not to bring trouble)

Offline activities, offline activities are required, which can promote the user's sense of belonging to the site, but also to more promotional sites, car portal its own activities are mainly car pavilion to buy new cars, buy auto repair maintenance. Must give users feel that we have brought benefits to users, so that they will not only enjoy our car after the service, but also recommended to the surrounding friends, for small county, the message conveyed quickly. Word-of-mouth marketing is very practical. And the activities are not limited to the type of vehicles, joint local other sites to organize activities, and add a title to each other is to raise their hands to promote publicity.

Publicity in fact, we have an immature scheme in the local, that is, the launch of the local disturbance of the traffic of the specifications of the tricycle, we found that local residents of the streets do not comply with traffic regulations of the soliciting tricycle electric car is very disgusted, it is a pity that the superior evade management, resulting in more and Disturbed residents of everyday life. has reached the point of smack.

Our plan to unite with local auto trade, 4S Shop to launch a specification soliciting tricycle electric car activities, not banned, but can standardize their operations, can bring convenience and create a number of jobs. can establish the Pizhou of the first car network and local auto trade 4S shop image. Compared to the rescue and donation of a small group of people, Tricycle electric more close to the general residents of life. (We only take advantage of the local residents of a common demand, various places have different similarities just to be a webmaster to find that this is a benefit and can establish a brand image of the activities)

3 Profit model

1. Mature Advertising

2. Local auto trade joined, we surveyed the local auto trade, about 70, did less than 20 ad network advertising. There is a lot of room for growth, but it takes time to persuade them to take on new propaganda, the old adage says, the first and only, the best is to be able to bring them benefits before we discuss cooperation.

3. Group purchase, organize user group purchase per car percentage

4. Used car evaluation, second-hand market is growing, we are a three-wire small county every day at least 20 second-hand car sales. Second-hand car evaluation system is imperfect, often bad sellers cheat buyers, to provide them with third-party second-hand car evaluation is a very growing channel.

The rest of the groping, in fact, only 232 can make a lot of money, step-by-step from the car before the market into the automotive market.

Webmaster must pay attention to the site every day timely update original false original content (midnight update more suitable Niang, heard that the Niang recently changed the algorithm to do SEO optimization (Local in the end less use some), the server should not use cheap, we just because the server out of the problem, ranked out, from the new.

A move, the new station is set up one months by Baidu included (updated every day), and then you can line up under the publicity, talk about joining ads (suggested this drag a little time Baidu can lead to stabilize traffic after doing)

Hand dozen so much, still insist in, hope that you can stick to the webmaster.