On the four problems needing attention in the construction of new station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The purpose of website construction is to establish the ecological circle after the specific audience to establish the transfer and industry of value information, but many times the establishment of the new station often needs a lot of exposure and acceptance, this time pay attention to the search performance and user experience has become an indispensable construction focus of the new station. Website construction from the information design to the front-end design, and then to the realization of the function, numerous design and planning, and so on, novice webmaster How to grasp the most basic content to achieve the site to establish high-quality basic points, the following author with their own years of work experience to share with the novice webmaster:

Sharing prerequisites: With the current Baidu statistics and the gradual development of webmaster platform, coupled with Google to enter the pace of China's acceleration, so the two webmaster tools is completely worth the reference and the site testing and monitoring of a good platform, the author is strongly recommended, but there is a suspected black site I do not recommend.

One: Website directory standardization

Site Directory address to standardize, site construction in the early days must be the site directory and URL address to make a unified determination and unique records, and the designer in the front-end design must use and determine the directory consistent capitalization or lowercase directory address. The author's experience tells me that the site directory and URL address are the basic conditions for the survival of the site, the site directory and address must not be changed and mixed case.

With the continuous progress of the search for dynamic address crawling, the author thinks that the website directory and address should be paid attention to the following two aspects:

A. The principle of easy memory: the catalogue of Chinese websites to ensure that it is in line with the habits of the people in the end is the English word or Chinese pinyin, the beholder, Baidu has given us an example; Website address to ensure easy to remember, easy to remember will determine the user in search and site browsing content when the user can bring to the impact of a Like an unknown brand, TV commercials are much more, naturally when shopping in supermarkets will be the subconscious attention.

B. Simple principles: with Baidu and Google some of the ranking factors are known, the site outside the promotion of a new station to promote the ranking of a means, so the site directory and address has a consistent regularity then the station to promote the site to make a website address can be in the site revision will not be a reason to shoot the site; Simple is in the user browsing and search address to do, a long and complex website address, at least I do not have a good opinion.

Second: Web page information standardization

The standardization of web information is always SEO veteran has been advocating to do an important point, all said that the Web page information to do a good job in SEO 10%, which also explains the importance of web information. Page title and Web page description and Web keywords are composed of three parts of the Web page information, which is also the main channel to provide information on the page.

In each major search results page can see the pages of the page information, find a ranking is not difficult, the key is to make a user like the site.

Three: Picture information

With the advent of the reading age, is suitable for the Internet users lazy psychology, but the current major search for the clear indication is that the picture information must contain the ALT attribute to indicate the content of the picture. The picture Alt and title, I think all must add, because the form of different browsers is inconsistent, not just for search, also must meet the Web page at a slower speed of the effect of rendering, as far as possible to enhance the user's experience and increase the success rate of user image retrieval. The author reminds, the picture Alt attribute as far as possible the picture belongs to the real content as the content, avoids using the news headline or other summary content.

Four: Frame information and Flash text

With the creation and operation of the Network Alliance, many times it is necessary to direct specific ads in the website, thus bringing profits. Baidu Guide clearly indicates that the Web page as far as possible not to use frame information, Baidu for frame information crawl will not be listed as index content. I think that the site when the profit platform is not wrong, but pay attention to the implementation of the method, try to use JS frame information shielding. For the image effect of the playback mode, Flash or by the major sites unanimously welcome, in Flash use note as much as possible to mark the Flash text description, because now Baidu can crawl falsh content.

It's a man! The building of a new station like a newborn baby, not only need warmth, but also need health care and care!

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