On the operation of regional fast Food Network

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Last year there was a plan to make a local fast Food Network, the idea came from a company to talk about cooperation projects. At noon, the owner of the lunch box house-to-house to ask not need to send lunch box, and then back to the restaurant to bring lunch box, some figure convenient boss printed a lot of cards to the company issued, but unavoidably some companies will accidentally lost. Today's commuters have their own computers (in Chengdu, for example), and they are very convenient to get information online. Usually at noon, each company will have 1-2 hours of rest time, how many office workers every day in the fast Food Network to order?

Now the number of local fast Food Network more and more, such as: "Quanzhou very Shopping Network", "Hefei fast Food Network", "Nanning fast Food Network", "Guangzhou Fast Food Network" and so on are local fast Food Network representatives, targeted at the people are working families. From the functional point of view, the function of the shopping network is more complete, the rest of the site's function is also very practical. From the user experience, users are very convenient to use, but also easy to find delivery goals. From the profit model, it is almost impossible to see which site has a very innovative way of making money, perhaps this is the industry is facing the biggest problem.

The author analyzes several characteristics of fast Food Network: Difficult to persist, difficult to profit, difficult to maintain, easy to accept, easy to promote, fast Food Network to solve the problem is: How to let the office to find cheap, fast food delivery lunch, the other to solve the office workers at noon boring 1-2 hours, only firmly grasp these two core issues, Fast food networks can continue to be a concern.

Difficult to sustain

Visitors to the site mainly concentrated in Monday to Friday noon 11:00-13:00, in the rest of the time it is difficult to pay attention to what the next meal to eat, office workers to the site is to find the delivery of food merchants, found the business, made a phone call ordering even if it happened, to attract users in the rest of the time on the site, You'll have to figure out what other office workers will be looking at.

Hard to profit

The fast-food net is directly aimed at the merchant, the Merchant publishes the information on you (but most of us collect it ourselves, own release), a fast food about 7 yuan, how to docking with the business is a difficult point, is the office workers in your order, and then you feed back to the business, or directly above the business phone number, Perhaps the latter one is common, but how to collect the cost of the merchant? Monthly fee, annual fee, every commission? Conversely, if you do not charge money, what do you eat? O (∩_∩) o ...

Difficult to maintain

Take a city as an example, divided into several districts, each district is divided into many streets, each street and a lot of office buildings, each office next to a lot of businesses, which has not counted some not in the office side but to provide food delivery business. Have to admit that the initial collection of information is very difficult, the most practical way to run it yourself. When the collection is good, you have to slowly edit it all up, after a period of time, some businessmen fried rice prices up, you have to the sea to take a needle to 6 yuan into 7 yuan bar, even if this technology to solve the problem, such a large amount of work to put you tired faint ...

Easy to accept

Fast Food Network is easy to be accepted by office workers, because it's good for them, it solves their real problems, and if they can help them play at noon or have news or games that appeal to them, it may be easier for them to accept that the information is just enough for them to accept.

Easy to promote

The use of good office building this platform is enough to promote good fast Food Network, of course, the necessary network promotion methods or to be carried out. But the main is to use the promotion method under the line, some people think that this fast Food Network is good, will spread, wildfire, this word-of-mouth benefit can be extremely.

The above is the author of the Fast Food Network this industry a simple analysis, of course, as the author himself, is ready to plan such a fast-Food Network, the first 1 years do not consider the profit, the first information, word of mouth to do, as for the later profit or not, but also to see the development, I hope there is experience in this area of the industry friends more suggestions, thank Welcome everyone to join the network promotion cases 1 groups: 81271465. Long-term collection of network Marketing classic cases, network promotion classic cases, website planning Classic cases.