On the operation skills of local micro-blogging

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Regional microblogging operations are relatively is much more difficult than the open area, because the operation of regional micro-blog, the need for more targeted fans, then the content of micro-blog has a high demand, and must reflect the characteristics of the region and attract places, it is possible to run local micro-blogging well. The author expounds several specific operations in this paper.

I. Take the initiative to focus on the active microblog in the region

In the operation of regional micro-Bo early, in the case of fewer fans, need to take the initiative to focus on some of the region's active micro-blog, mainly through the tag search and Powder Micro-group, to find some micro-blog in the region to pay attention to the daily use of the provisions of the concern.

Two. Construction of local micro-groups

The establishment of a local micro-group, micro-group to reflect the local characteristics, so that the group active, and gradually accumulate regional fans.

Three. Activities to attract local fans

Micro-BO activities have the same city activities, award-winning forwarding and online activities, you can combine several, do the online award-winning forwarding, to provide certain prizes, requests for forwarding and attention, so as to bring some fans. You can also do some free activities, but activities need a lot of publicity, such as "Valentine's Day want to say to lovers." Of course, can also be online under the combination of the promotion, can also add some targeted fans.

Four. Do microblogging content

Content for the king, only the content of the microblog to do, to attract fans, micro-blog content can reflect some of the region's topics, more importantly, can have a certain interaction with fans, you can publish some interesting pictures or good jokes, can increase the number of forwarding, so as to increase the exposure of Weibo, so that can bring some fans.

Five. The improvement of micro-blog information

Weibo labels must have local characteristics, and is a search and ranking can be the front of the label, search this label, micro-blog display on the first page. All labels need to be used up, there should be a local name as a label, such as "Shanghai" can be a label. In addition to the school and professional improvement, introduce to understand clearly, let fans see this micro Bo is what the theme.

Six. Push each other

Local micro-blog also need to push each other, the premise is that the microblogging itself is good quality, fans and forwarding good, in order to and other bloggers to establish mutual turn, can find the region Weibo to push each other, increase micro-blogging exposure, is a faster way to grow fans.

Seven. Trumpet push

In the early stages of regional microblogging operations, because of limited resources, can register some small, such as 10, then the 10 trumpet through the mutual powder, so that fans reach 2000, with these small to forward large Weibo, can increase the exposure of Weibo, so as to increase the number of forwarding and fans.

Eight. Regional microblogs also need openness

Although it is a regional micro-blog, but because the regional microblogging has a lot of limitations, with a relatively small number of fans, in order to increase the number of followers of the local microblog, making Weibo look more professional and branding, there is a need to add a large number of non-regional fans, the role of these fans is to disseminate and promote the microblog, but also with other bloggers to establish a mutual relationship , as well as the development of regional micro-blogging, regional microblogs also need openness. In the local characteristics of the same time, to absorb a large number of foreign fans.

These are the local micro-blogging operation of some simple skills, if the economic strength of the premise, can also use other modes of operation, such as Brand Pavilion, increase the amount of activity, and so on, some of the above skills more suitable for grassroots micro-blogging operations. In addition, micro-blog operation is a long-term process, the need for constant perseverance will be possible to achieve results, and once adhered to, the regional micro-bo bigger, there would be great commercial value.

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